Apple Won't Bid on Streaming Rights to NFL's 'Thursday Night Football'
Apple has decided it won't bid on the digital rights to stream the NFL's "Thursday Night Football" package next season, according to Re/code.
The streaming rights to the NFL's Thursday evening games could have helped set the Apple TV apart from competing streaming boxes, but Apple reportedly felt the package "isn't enough to pull that off."
Amazon, Facebook, Verizon, and Yahoo remain candidates in the bidding war to stream the Thursday evening games online, the report claims.
Yahoo could be a frontrunner to secure the digital rights, after paying an estimated $15 million to exclusively live stream a 2015 regular season game between the Buffalo Bills and Jacksonville Jaguars at London's Wembley Stadium.
The NFL currently offers a live streaming service called Game Pass, but the app does not include "Thursday Night Football," and its selection of games is limited compared to rival platforms MLB At Bat, NBA League Pass, and NHL GameCenter.
In February, the NFL announced that "Thursday Night Football" will air on CBS, NBC, and NFL Network in 2016 and 2017. CBS and NFL Network will televise the first half of the schedule, with NBC and NFL Network televising the second half.
Popular Stories
In iOS 27, available now, CarPlay gets its biggest update in years, but some features depend on what type of car you have rather than your iPhone model. Some of the biggest additions won't do anything in the vast majority of vehicles on the road today. Here's how the new features pan out.
Works in Any CarPlay Vehicle
Custom widgets: In iOS 27, CarPlay is no longer limited to Apple's handful ...
The new Apple Watch Series 12 and Apple Watch Ultra 4 have hardware changes that allow for faster charging, but you will need to use the new version of the Apple Watch Magnetic Fast Charger included in the box in order to achieve this boost. If you need extra ones for your own charging stands or travel or so forth, Apple released the new version of the charger on its online store last week, with...
Wednesday September 16, 2026 1:32 pm PDT by
Juli CloverThe iOS 27.2 beta that Apple released today adds a feature that reminds you it's your anniversary when you call someone, as long as you've added the date in the Contacts app.
On the date of your anniversary, when you go to call the person, you'll see a reminder that it's an important day so you don't forget to say something. The anniversary alert uses Call Context, a feature Apple added in...
/https://forums.macrumors.com/proxy.php%3Fimage=https://nickyholland.files.wordpress.com/2015/11/timcook.jpg&hash=b6bc6ff98b36c274a1ef07326eb44b07)
