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Apple Shares New iPhone 6s Ads Focused on Cameras and 'Hey Siri'

Apple has shared three new iPhone 6s television ads called The Camera, Crush and Flip a coin, the latter two starring musician and actor Jamie Foxx. The new ads continue Apple's "the only thing that's changed is everything" campaign, focusing on the improved cameras and hands-free "Hey Siri" functionality on iPhone 6s.

The Camera is a one-minute spot, starring Golden State Warriors guard Stephen Curry, that shows off new iPhone 6s camera features, including 3D Touch, Live Photos, Retina Flash and 4K video recording. It also features 1080p HD slow-mo video recording and groups of people taking selfies using the improved 5-megapixel FaceTime camera.


Crush is a shorter fifteen-second spot where Foxx is getting dressed in front of a mirror and asks, "Hey Siri how do I look," to which Siri responds, "Judging from your voice, I'd say you must be fairly attractive." The focus of the ad is on how Hey Siri allows for hands-free usage of Apple's personal voice assistant on iPhone 6s.


Flip a coin is a similar fifteen-second spot that demonstrates hands-free Siri on iPhone 6s. Foxx is holding two movie scripts in his hand, contemplating which one to choose, before ultimately saying "Hey Siri flip a coin." Siri responds with "Tails" and Foxx says "sci-fi western it is."


Apple has released nearly three dozen ads for the iPhone 6s and Apple Watch over the past few weeks. Foxx starred in a similar iPhone 6s ad for 3D Touch earlier this month, while a series of Apple Watch ads have been released on two occasions focused on Apple Music, Apple Pay, Siri and messaging, fitness, maps and more.

Related Roundup: iPhone 6s
Tags: Apple ads, Siri, YouTube
Buyer's Guide: iPhone (Caution)


Top Rated Comments

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11 months ago
And 50% or more of those glorious 4K minutes will be shot vertically. :D
Rating: 13 Votes
11 months ago

Out of curiosity, just how much of 4K video will you be able to take on base 16Gb model straight out of the box?


A 16GB iPhone has about 12GB of free space, give or take. Apple says a minute of 4k video is about 375MB large. That gives you around 32 mins of video.
Rating: 12 Votes
11 months ago
You see these, Samsung and Microsoft? This is how you make TV Ads.
Rating: 10 Votes
11 months ago
You gotta use stars like Foxx to promote Siri, especially with simple answers.

But in the trenches, Siri could make one toss the phone out the window.

I asked mine, dial La Bottega Long Beach. (That’s a restaurant written in my contacts database). Siri responds with “Call <unintelligible name> home or cell?” Twice I tried and it was an immediate fail.

A prior one was where I had entered C & L Plumbing into contacts, with express interest in having Siri chart to course to the place. You can only imagine how off and crazy were the responses.

Both times I’m driving, and depending upon Siri is more trouble than it was worth and I’d say downright dangerous if a person decides to drive and stay at trying to get Siri to respond the way you’d expect.
Rating: 10 Votes
11 months ago
I wish having an iPhone would allow me to go to all the beautiful places where they take pictures and videos in the ads :(

Also I like these ads a lot. Anybody know who does the voice over? c:
Rating: 10 Votes
11 months ago

That "How do I look" ad. Why?


Apple's in-house ad team have sadly produced the worst ads I've ever seen brought forth from the venerable company; they should go back to the agency they had before. Those short Siri ads are just awful.

Oh for the days of the early iPod ads and I'm a Mac, I'm a PC and 1984.

I always like to end on a positive note, so here's a tip for Apple: snarkiness is not good humour; it's just bloody annoying. Spend some money to find a writer who knows how to tickle our funny-bone, and we will purr with delight.
Rating: 8 Votes
11 months ago
Out of curiosity, just how much of 4K video will you be able to take on base 16Gb model straight out of the box?
Rating: 8 Votes
11 months ago

My humble advice to Apple: give up on voice; it's not worth it.


Terrible suggestion. Voice is essential to the Apple TV, Apple Watch and hands-free iPhone (CarPlay) experience. Resistance is futile.
Rating: 6 Votes
11 months ago
Love Apple ads! straight to the point--no comparison or bsing about competitor.
Rating: 4 Votes
11 months ago
It's official; Jamie Foxx will be in a Firefly reboot.
Rating: 4 Votes

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