Apple debuted a new iPad ad to air during tonight's Oscar's. Apple highlights the new ad on their website which features students at Los Angeles County High School, using the iPad to write, produce, shoot, score, and edit films. It features a voiceover from Martin Scorsese and is called "Make a film with iPad".
Mashable reports that the ad itself was filmed entirely on an iPad Air 2. Apple created a special section in the App Store highlighting the various apps used by the students for their filmmaking.
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Wednesday April 30, 2025 3:59 am PDT by Tim Hardwick
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years.
iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack)
At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Tuesday April 29, 2025 3:36 am PDT by Tim Hardwick
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station.
The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM.
...
Wednesday April 23, 2025 8:31 am PDT by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Tuesday April 29, 2025 1:30 am PDT by Tim Hardwick
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
speaking of, i am live streaming right now from ABC / E! and the amount of commercial breaks u guys have in america is INSANE. i dont know how u guys do it. theres one like every 3 minutes! and here i am in Germany complaining about ad breaks every half hour
I really really REALLY hope this is done in a genuine way, without thousands of dollars of extra hardware to improve what a typical user can obtain.
Whilst when they do that, it's technically still being shot on an iPad or an iPhone or whatever, I don't really feel it's in the True Spirit of the thing.
If you want to say "Shot only with an iPad or an iPhone" Then that's all the hardware that should be used.
No pro lighting rigs, no steady cams, no stick on lens's. Nothing, just the device. At the VERY most perhaps a tripod, and just edit the footage to look nice.
That would be in the spirit of the thing as I say, and I hop this is what they have done this time.
