iPad Air Adoption Outpacing Last Year's iPad 4 and iPad Mini Launches

Sunday November 3, 2013 9:37 PM PST by Richard Padilla
App marketing service Fiksu has been tracking adoption of Apple's recent products, sharing some interesting data today comparing the new iPad Air to previous iPad launches.

ipadairusage_vs_otheripads
Two days after the launch of the iPad Air, the new tablet's share of overall iPad activity is five times that of the iPad 4 and more than three times that of the iPad mini following their launches last year. The iPad Air currently represents 0.73% of total active iPads after two days, compared to 0.14% for the fourth-generation iPads and 0.21% for the first-generation iPad mini in the same time frame last year.

One caveat for the comparison to last year's data is that the 2012 launches saw staggered releases for Wi-Fi and cellular models, with cellular models shipping at least two weeks later than Wi-Fi models in the first wave of countries. The data also follows a report from research firm Piper Jaffray Friday showing from a small survey that 75% of surveyed iPad Air purchasers on launch day already owned an iPad, compared to only 58% for last year's iPad mini launch.

ipadcurrentusage
In terms of current usage, the iPad Air's 0.7% share of active iPads still pales in comparison to other models, with the iPad mini, iPad 4, iPad 3, iPad 2, and first-generation iPad making up 20.4%, 22.0%, 17.8%, 38.6% and 0.5% of total iPads respectively.

Fiksu is also tracking adoption of the iPhone 5s, iPhone 5c, and iOS 7, finding stronger adoption for iOS 7 than was seen with prior versions of iOS. Fiksu's data shows iOS 7 running on 71.2% of total iOS devices, compared to 62% for iOS 6 and 51% for iOS 5 at this same point following their releases.

Lastly, Fiksu's data on iPhone usage shows the iPhone 5s making up 4.6% of total iPhones and the iPhone 5c making up 2.0% of total iPhones. The iPhone 5 still makes up the largest share among all iPhones with a 37.3% market share, followed by the iPhone 4S and iPhone 4 with 30.4% and 23.2% shares respectively.

Related roundups: iPhone 6, iPad Air 2

Top Rated Comments

(View all)

Posted: 14 months ago
I held an iPad Air for the first time today in a Telstra store and immediately any doubts I had about the product vanished. It was super smooth using it, incredibly light and my hand didn't get sore holding it. It was sitting beside some Android-based tablets. I put the iPad Air down and started using one and audibly laughed at how clunky, slow and unnatural it felt in comparison.
Rating: 11 Votes
Posted: 14 months ago

Tim Cooke wants to know where to send the check?


Really, someone named Tim Cooke is going to send people checks? Cool.
Rating: 4 Votes
Posted: 14 months ago
iPad Mini retina will outpace iPad Air. :cool:
Rating: 3 Votes
Posted: 14 months ago
I'm absolutely in love with the iPad Air. It's the best iPad since the iPad 2 and the most appealing product of Apple in a long time.

----------

I bet iPad Mini w/Retina Display will see a much higher adoption rate.

It is the biggest upgrade for an iPad in 2 direct iteration. It's going from totally sucks (A5) to incredibly fast (A7) in just one year.

But yeah I think the A7 on Mini will be slightly underclocked compared to the one in iPad Air. Plus the Mini also has much smaller battery meaning the Air wins endurance contest.

To me those things alone worth the extra $100. But of course I love bigger screen and weight reduction is awesome too.

Tough choices between the two, nonetheless.

Actually it's 3 generations, like from the iPad 2 to the Air (5).
Rating: 2 Votes
Posted: 14 months ago
It is such a good device, I love mine, I can hold it in one hand, its thin, its light and it is super speedy. A great replacement for my old iPad 3.
Rating: 2 Votes
Posted: 14 months ago
Of course it has better adoption rate than the iPad 4. That thing came out about half year after the iPad 3.
Rating: 2 Votes
Posted: 14 months ago

Of course it has better adoption rate than the iPad 4. That thing came out about half year after the iPad 3.


Yeah, the 4 was bit of a kick-in-the-ribs. It's an excellent product, and I upgraded from a 3 to a 4, but that shortened cycle made a lot of buyers hold off for the next [this] model.

----------

Personally waiting for the Retina Mini. Went to check out the iPad Air and wasn't impressed with the weight enough to change my mind from the Mini. Yes it's lighter than my iPad 2 that I sold couple weeks ago but it still feels like someone just ripped a small notebook screen off and started using it as a tablet, just slightly too big. I think I've just gotten really comfortable with using the girlfriends Mini over the last few weeks.

Mini to me just feels right, sort of like how a 13" MacBook is the sweet spot for me compared to the Air feeling like a 15" MacBook.


I love the Mini form factor, and while I haven’t had any actual hands-on with the new Air, I _feel_ like I’m in the same boat as you, that the Mini is still a good bit lighter, smaller, and that with the new display (that’s a higher PPI than the Air), and the up-to-date SoC, it’ll be just about perfect (even if it got a little chubbier ... but we all tend to pick up a few pounds around Nov/Dec :D )
Rating: 2 Votes
Posted: 14 months ago

I'm wondering if they take into account all the returned iPad Airs when doing their statistics.


Why? Did they count returns for the other models?
Rating: 1 Votes
Posted: 14 months ago
It's outpacing the 4 because Apple decided to launch the 4 six months after launching the 3. They blindsided us
Rating: 1 Votes
Posted: 14 months ago
Personally waiting for the Retina Mini. Went to check out the iPad Air and wasn't impressed with the weight enough to change my mind from the Mini. Yes it's lighter than my iPad 2 that I sold couple weeks ago but it still feels like someone just ripped a small notebook screen off and started using it as a tablet, just slightly too big. I think I've just gotten really comfortable with using the girlfriends Mini over the last few weeks.

Mini to me just feels right, sort of like how a 13" MacBook is the sweet spot for me compared to the Air feeling like a 15" MacBook.
Rating: 1 Votes

[ Read All Comments ]