75% of Early iPad Purchasers Already Own an iPad, Early-Adopter Upgrade Cycle Around 23 Months
According to a survey by PiperJaffray, 75 percent of U.S. iPad Air purchasers on launch day already owned an iPad, compared to only 58 percent for last year's iPad mini launch.
Gene Munster, a PiperJaffray analyst, believes the U.S. market may be getting slightly more saturated.
Surveying 71 day-one iPad buyers, Munster found that the early-adopter upgrade cycle is around 23 months, significantly shorter than the general public's upgrade cycle of 30 months. Also, the average capacity purchased today was 59.7GB versus 40.5GB for the 3rd-generation iPad launch.
Of the iPad Air buyers who already own an iPad (75%), only 18% expected to keep using the old device and essentially all of those users were owners of an iPad Mini. We noted a similar trend in our iPad Mini survey in that 76% of iPad Mini buyers expected to use the Mini along with their prior full-sized iPad. We believe this makes sense as the majority of consumers that already own an iPad seemed to be replacing it with the Air entirely, but viewed the Mini as a companion device to the larger iPad. In other words, if a consumer owns more than one iPad, it is more likely to be an iPad Air and an iPad Mini than multiple full-sized iPads.
With Apple likely selling millions of iPads this weekend, PiperJaffray's survey of 71 buyers is a small fraction but the broader trends could be consistent with the larger U.S. market. 1 in 5 of today's buyers picked up the 128GB iPad Air, while a 94 percent of buyers said they owned an iPhone.
The iPad Air still remains in stock on the Apple Online Store with nearly all configurations available to ship within 24 hours.
Top Stories
Apple today announced that it will be holding a special event on Tuesday, September 14 at 10:00 a.m. The event will take place at the Steve Jobs Theater on the Apple Park campus in Cupertino, California.
As with WWDC and last year's fall events, this new event will be held digitally with no members of the media invited to attend in person. Apple will likely provide pre-taped segments for...
Apple will retain the Lightning connector on the iPhone for the "foreseeable future," with no intention of switching to USB-C, according to reliable analyst Ming-Chi Kuo.
In spite of much of the industry moving toward USB-C, Apple will not be using it to replace the Lightning connector on the iPhone 13, or indeed on any iPhone model for the time being. In a note seen by MacRumors yesterday,...
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color.
iPhone 12 mini and iPhone 12
The iPhone 12 mini and iPhone...
Apple may be planning to launch the iPhone 13 on Friday, September 17 and third-generation AirPods on Thursday, September 30, according to an image of an e-commerce app discovered by Chinese language site IT Home.
The screenshot, originally posted by Weibo account @PandaIsBald, suggests all four iPhone 13 models will go on sale on September 17, followed by the AirPods 3 on September 30....
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option.
A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future.
The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99.
The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
Wednesday September 25, 2019 12:02 pm PDT by
Juli CloverApple has teamed up with Maroon 5 to add the group's new song "Memories" to the Memories feature in the Photos app, allowing it to be used for photo slide show creations, reports Billboard.
"Memories" will be available as a soundtrack option for a limited time and it is available to iPhone and iPad users running the latest iOS 13 and iPadOS software.
Memories in the Photos app are created ...
Popular writing app Ulysses today received its 22nd major release, introducing new publishing features and additional options for users to customize the visual appearance of their writing environment.
As well as providing a focused writing environment, Ulysses offers ways to publish texts from within the app to various blogging platforms. Version 22 adds the ability to publish to Micro.blog, ...
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip.
"After another year which saw record numbers of people switching to Affinity, it's exciting to...
Top Rated Comments
At some point, people have confused the word fanboy with satisfied customers.
If a retina display isn't enough to make you consider upgrading, you'll likely be rocking that iPad 2 forever. In a device like a tablet where the display is 90% of the experience, I can't imagine what else you would want Apple to focus on.
I'm just disappointed that my statistics class was long enough ago that I don't remember how to calculate this properly from an estimated population of, say, a million or two buyers.
This isn't new, but it's nice to have proof.