NYPD Distributing Flyers in New York City Recommending Users to Update to iOS 7

The New York Police Department has begun handing out flyers near Apple Retail Stores in New York City encouraging users to download Apple’s new iOS 7 software update, reports AllThingsD. Specifically, law enforcement is encouraging the use of Activation Lock, a new feature within iOS 7’s Find My iPhone service that requires an Apple ID and password before anyone may turn off Find My iPhone, erase a device, or reactivate and use a device.
A new iPhone model also means a probable uptick in attempts to steal them. And since Friday’s launch of the iPhone 5s and 5c also happens to coincide with the launch of Apple’s iOS 7, which has some new security measures intended to deter theft, New York’s finest and other police agencies around the U.S. are making an effort to get people to download it.
Twitter user Michael Hoffman posted the following photo of the flyer:

applenypd
Last week, New York Attorney General Eric Schneiderman and San Francisco District Attorney George Gascón praised iOS 7’s Activation Lock, with both claiming it to be the “world’s first attempt to implement a technological solution to the global smartphone theft epidemic”. The pair had previously been pressing Apple on the subject of mobile device theft, with Gascón being impressed by Activation Lock in the following months.

iOS 7 is a free download for the iPhone 4 and later, iPad 2 and later, iPad mini, and fifth-generation iPod touch, along with the recently released iPhone 5s and iPhone 5c.

Top Rated Comments

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Posted: 14 months ago
Someone on a different site was speculating that the flyers are primarily aimed at thieves rather than owners. If thieves know that iOS7 devices are (probably) useless if this feature is activated, they might be less tempted to steal them.
Rating: 16 Votes
Posted: 14 months ago
Using UPPERCASE + bold + underline at the same time, check.
Not proof-reading something you post in a newspaper, check.
Using a decades-old Apple logo, check.
Using a logo for bullets in a bullets list, check.



edit: "Talking about iOS 7 but showing devices running iOS 6, check."

Not really checking the image before posting my comment, check. :rolleyes:
Rating: 14 Votes
Posted: 14 months ago

Wouldn't NYPD at least use some spellchecker ? avaialble ? And proper icons ?


It's spelled phonetically with a New York accent.
Rating: 14 Votes
Posted: 14 months ago
They are putting this out there to help you people, no need to make fun of them because they're not graphic designers. It was probably just made by some desk cop. Sorry if he isn't as cutting-edge as you are with all the latest fonts and icons, etc.
Rating: 12 Votes
Posted: 14 months ago
NYPD did an excellent job of spell checking that before they distributed it!
Rating: 10 Votes
Posted: 14 months ago
In spite of the subject matter, the QR code, the URL and the fancy 2010s devices, somehow it still manages to look like a flyer from the 70s.

EDIT: The correct spelling is "!!1!". Idiots.
Rating: 6 Votes
Posted: 14 months ago
Ad campaign for free. :D
Rating: 5 Votes
Posted: 14 months ago
Wouldn't NYPD at least use some spellchecker ? avaialble ? And proper icons ?
Rating: 5 Votes
Posted: 14 months ago
I feel bad for Android users... iOS 7 all over social networks, people bonding in long lines launch day, now the NYPD rubbing more alcohol on the wounds caused by being left out...
At least you guys have a cool looking mascot... Right? Oh and widgets.. Those are.. Useless, Nevermind...
Rating: 5 Votes
Posted: 14 months ago

I feel bad for Android users... iOS 7 all over social networks, people bonding in long lines launch day, now the NYPD rubbing more alcohol on the wounds caused by being left out...
At least you guys have a cool looking mascot... Right? Oh and widgets.. Those are.. Useless, Nevermind...


You know what's funny? Since the initial "STILL NO WIDGETS" comments right after WWDC? I have not hear a single complaint about not having them.

Because, in typical Apple fashion, they didn't respond to "WE WANT WIDGETS" by giving us widgets.

They asked "What do people want widgets for?"

Answers (for 80% of people)
[LIST]
[*]Weather
[*]Quick Settings
[*]Media Controls
[*]Clock
[*]Google Now
[/LIST]

A quick web search had these in the top ten (along with things like multi-icon, evernote, and ScoreCenter)

How did Apple Respond? Control Center and a revamped Notification Center. In order from above
[LIST]
[*]Today view of Notification Center now says "Partly cloudy today. It's currently 63; the high will be 77.
[*]Control Center - Top rop
[*]Control Center - Middle
[*]Always a quick tap of the sleep/wake or home button
[*]Today view of Notification Center + Siri
[/LIST]

So, in lieu of widgets, we get the functionality to solve the "problems" most people would use widgets for.
Rating: 5 Votes

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