Microsoft Slashes Price of Surface Pro Through August 29 Following Surface RT Price Cut
After a price cut to its Surface RT tablet and reports of modest sales last month, The Verge is reporting that Microsoft has cut the price of its Surface Pro tablet by $100 through August 29. The price cut applies to both the 64 GB and 128 GB versions of the tablet, bringing down the price of those models to $799 and $899 respectively.
In July, Microsoft filed its annual Form 10-K with the Securities and Exchange Commission (SEC) revealing that its Surface lineup of tablets had garnered only $853 million in revenue for the company, which is less than the $900 million writedown the company took for the Surface RT. While Microsoft did not reveal how many Surface units it sold, GeekWire estimated that it sold approximately 1.7 million units by the end of June.
Last month, Microsoft CEO Steve Ballmer told employees at an internal Microsoft town hall meeting that the company had "built more devices than [Microsoft] could sell" in reference to slowing Surface sales. The company has been heavily marketing Windows 8 tablets recently, pitting different tablets against Apple's iPad in a series of ads that highlight the iPad's inability to multitask and its lack of built-in productivity software.
Despite the price cuts, Microsoft has suggested that new versions of both the Surface Pro and Surface RT are in the works, along with a number of new accessories.
In July, Microsoft filed its annual Form 10-K with the Securities and Exchange Commission (SEC) revealing that its Surface lineup of tablets had garnered only $853 million in revenue for the company, which is less than the $900 million writedown the company took for the Surface RT. While Microsoft did not reveal how many Surface units it sold, GeekWire estimated that it sold approximately 1.7 million units by the end of June.
Last month, Microsoft CEO Steve Ballmer told employees at an internal Microsoft town hall meeting that the company had "built more devices than [Microsoft] could sell" in reference to slowing Surface sales. The company has been heavily marketing Windows 8 tablets recently, pitting different tablets against Apple's iPad in a series of ads that highlight the iPad's inability to multitask and its lack of built-in productivity software.
Despite the price cuts, Microsoft has suggested that new versions of both the Surface Pro and Surface RT are in the works, along with a number of new accessories.
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