Over the past several months, rumors of Jony Ive's influence on iOS 7 as part of his new role overseeing user interface design in addition to hardware have surfaced, indicating that Ive is pushing to adopt a "flatter" design that will modernize the look of iOS.
In a lengthy report, Bloomberg now notes that this major effort to remake iOS puts Apple at risk of delaying the launch of iOS 7. While a public launch is said to currently remain on schedule for "as soon as September", Apple's internal deadlines have been pushed back as Apple's software teams race to complete their work and ready a preview for next month's Worldwide Developers Conference.
Ive, 46, has begun revamping iPhone and iPad applications, shunning realistic images, such as wood bookshelves for the Newsstand feature, and he’s exploring more dramatic changes to the e-mail and calendar tools, said the people, who asked not to be identified because the plans are private.
Ive is also methodically reviewing new designs, seeking to avoid a repeat of last year’s release of map tools that were widely panned, and he’s encouraging collaboration between the software and hardware divisions, which operated in silos under co-founder Steve Jobs, people said.
The report also corroborates previous claims from Daring Fireball's John Gruber regarding engineers being pulled from OS X projects to bolster the iOS 7 effort, as well as his claim that the software changes in iOS 7 are significant enough that testers are using devices with special films over the screens to make it more difficult for those around them to see their displays.
Sources indicate to Bloomberg that Apple may ultimately have to push back to a later iOS version some of Ive's desired changes such as a complete remake of the iOS email app in order to have iOS 7 ready on time, and that Ive is also exploring some future concepts such as gesture controls that do not require touching the device's display.
Finally, the report briefly describes a March town hall meeting at Apple in which Jony Ive uncharacteristically took the lead to preside over a two-hour presentation about the changes that are underway. As previously noted, Ive is also sitting in on Apple's software design meetings, reportedly offering his input without forcing his ideas, and also giving software teams greater access to his hardware plans in order to increase collaboration.
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
Thursday April 24, 2025 8:24 am PDT by Joe Rossignol
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device.
Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
Wednesday April 23, 2025 8:31 am PDT by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Wednesday April 30, 2025 3:59 am PDT by Tim Hardwick
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years.
iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack)
At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Based on his title at Apple, I am under the impression that Jony is now running the show at Apple. From what we've heard, it's clear that he works with the surface layer of what all users see, which is what matters most when you buy any device.
Now he just needs to be the one to run the keynotes.