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Apple Expected to Ramp Up Production of Haswell-Based Notebooks Next Month

Over the past several months, a number of rumors have suggested that Apple will be looking to update its notebook lineup at or soon after its Worldwide Developers Conference, which kicks off on June 10. In particular, KGI Securities analyst Ming-Chi Kuo, who has a relatively strong track record, laid out a roadmap in January predicting that the MacBook Air could see an update by late in the second quarter with Apple's MacBook Pro moving to an all-Retina lineup early in the third quarter.

Reports on whether there will be any design changes as part of a rumored June notebook update have varied, with a February report from Taiwan's Economic Times claiming that the MacBook Air will see a design refresh while Kuo has suggested that the Retina MacBook Pro may also see design tweaks.

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Digitimes has weighed in several times on the June notebook refresh rumors, first noting them in late December while suggesting that Apple may cut prices on the MacBook Air in the interim in order to keep sales moving. To that end, Apple did in fact drop pricing on its high-end 13-inch MacBook Air alongside a February spec bump for the Retina MacBook Pro. Digitimes weighed in again just weeks ago, claiming that Apple will be updating its notebook lineup late this quarter, again suggesting a June launch.

In a new report out today, Digitimes claims that Apple's quarterly notebook shipments are expected to grow 10% sequentially as the company works through the remainder of its excess inventory and looks to begin ramping up production again in mid-May. The report notes that this new production will primarily be next-generation models based on the Haswell platform.
Apple's MacBook shipments in the second quarter are expected to grow 10% sequentially as the company has almost finished digesting its excess inventory and should start placing new orders in mid-May, according to sources from the upstream supply chain.

The orders in May are expected to be mainly Haswell-based models, the sources noted.
Conflicting with some earlier reports of design changes for the MacBook Air and Retina MacBook Pro, Digitimes says that Apple's suppliers have not received any instructions for changes to designs or their equipment, suggesting that the upgrades may be limited to internal improvements.

During Apple's earnings conference call earlier this week, CEO Tim Cook appeared to play down the company's product launch plans for the next several months, specifically noting optimism about "amazing" new products coming in the "fall and throughout 2014".

Related roundups: MacBook Air, MacBook Pro

Top Rated Comments

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20 months ago
Finally. Haswell rMBP here i come.
Rating: 16 Votes
20 months ago
It would be a GIANT mistake to remove the MBP non-retina line this early. The price of FLASH is still too high and professionals NEED more storage than 512GB in many cases. 768GB Flash is not affordable and 1TB is ridiculous, especially after the Apple Tax on a rMBP. If they remove the MBP non-retina line, they will eliminate a large base of customers who need a pro laptop.
Rating: 10 Votes
20 months ago
I think it was a mistake for Apple to ditch a physical ethernet port. I know they won't put this back, but for me I won't be buying another MBP. I work as a contractor and the majority of sites I go to don't have effective wireless, or if it is good it's only a guest network and no good for development work. Plenty of sites are happy for contractors to use their own laptops on the physical network though and having to cart around an ethernet adaptor is just plain crap. It's not about the physical weight, it's about having to buy an adaptor for something that should be onboard. Apple need to take another look at the lighter and thinner approach they seem obsessed with. Lighter is good, but if thinner means I have to carry adaptors rather than been able to just plug in a cable then the design is wrong. A thought Apple were supposed to understand simplicity.

It's all nice having a 'retina' display and the latest CPU, but when basic connectivity is missing the design is flawed. And while I am on the subject of displays, why no matt option? Yes it might be '75% less reflective than the previous model' or some other marketing pish, but it's still a lot more reflective than a matt screen . The whole IT industry needs to get rid of glossy and produce screens that you can use in daylight with a window behind you - not everyone get's a choice about where they sit at work.
Rating: 10 Votes
20 months ago
Digitimes...pffft.
Rating: 9 Votes
20 months ago
Please let the new rMBP's have 802.11ac wireless.
Rating: 9 Votes
20 months ago

I hope that they consider adding the 17 inch MBP back in the lineup eventually.


I need a 17" MacBook Pro!! Please Apple wake up you're losing your loyal customer base who has been with you for decades!
Rating: 8 Votes
20 months ago

If this is true and Apple releases Airs in June they might come with the Haswell USB bug in it, no buy here!


Apple gets first dibs even before the mainstream. Just look back to Sandy Bridge.
Rating: 6 Votes
20 months ago

I wonder if this refresh will be the one that kills the classic unbody design or if we'll see Apple wait for that for one more upgrade cycle.


Killing the non-retina MBP is a mistake until flash comes way down in price. I personally can't stand the idea of a $2k-$3.5k laptop that is not upgradeable at all and is at EOL support after 1 YR unless you pay $350 for EOL support in 3YRs. Financially, not wise on any level.
Rating: 6 Votes
20 months ago

1. If you are a 'pro laptop customer' you are using an SSD and probably retina display. If you are not, I'm not sure I would call you a 'pro anything'.


lol what? I think you are unaware of a lot of industries where pro people don't give a toss about retina and are more interested in storage combined with mobility.
Rating: 6 Votes
20 months ago

The air will not get retina for years period. There is no way to do it due to power consumption and no way it makes sense as then the pro really has no advantage over the air. When the air could potentially get retina it will just be the pro and the air will be dropped entirely from the line. More likely next step for the air line will be to decrease bezel size on the screen to decrease overall size of the 13" and keep the 11.6" the same size but increase the display to a 16:10 aspect ratio



lol

You mean an iPad can get a Retina display but not a Macbook Air? Wake up.
Rating: 6 Votes

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