Media event set for September 9, launch likely ~10 days later.
Apple in Talks to Bring HBO Go to the Apple TV
Apple Inc. is in negotiations to start carrying Time Warner Inc.'s HBO Go application on Apple TV by mid-2013, according to two people familiar with the plans.Currently, Netflix and Hulu Plus are the only subscription service that Apple allows on its Apple TV box, while HBO Go is available on the iPhone and the iPad.
Cable and satellite subscribers who pay for HBO will be able to watch more than 600 hours of films and television shows on Apple TV, said the people, who asked not to be identified because the talks are private.
There have been numerous rumors in recent years about Apple's plans for the television, but CEO Tim Cook has been cagey about details other than repeatedly saying that television is "an area of intense interest" for the company