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T-Mobile USA Planning to Offer iPhone and End Subsidies Within 3-4 Months

Following up on yesterday's report about T-Mobile USA already having 1.9 million iPhones operating on its network as it moves toward a launch of official sales later this year, Reuters reports that the carrier should begin selling the device within the next 3-4 months. T-Mobile is planning a similar timeframe for its move to end device subsidies in favor of installment plans and lower monthly plan costs.
"They're all, I would call them, in three to four months as opposed to six to nine months, [T-Mobile USA CEO John] Legere told Reuters in an interview at the Consumer Electronics Show in Las Vegas.
T-Mobile is also remaining aggressive on the acquisition and partnership front, with Legere noting that the carrier is looking to close its pending acquisition of MetroPCS in the second quarter of this year and is exploring deals with satellite TV provider Dish Network and prepaid carrier Cricket's parent company Leap Wireless.

As for T-Mobile's plans to end subsidies, it may not be the only major U.S. carrier to make the shift, as The Wall Street Journal reports that both AT&T and Verizon will be watching how things play out. Both carriers do, however, acknowledge that customers are so conditioned to low upfront device costs that it may prove a significant hurdle to overcome.

Related roundup: iPhone 6

Top Rated Comments

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23 months ago

What horshhit! Why should you pay less because you are out of contract. You are receiving the same service and package. Talk about self-importance syndrome.


Because part of your contract is a phone subsidy, around $25 each month. They bundle it inside your plan.

So once you pay off your phone, your bills should go down, but that's common sense, it doesn't work this way with either of the big 3
Rating: 8 Votes
23 months ago

1. Up yours ATT, you didn't drop my plan price after my contract was up saying the benefit was I could leave at any time... and that was after I had explained to them why it should be cheaper after the contract was up.

2. T-Mo I'm coming your way. I'm sick of this crap the others pull over on us.

3. As far as being subsidized, T-Mo has explained you can get financing... i think it's 0% paying $20 a month until the phone is paid off, with a down payment of $200 (for an iphone). So basically it's the same thing, but they keep things separate so you know what goes where and when it's paid off, it's paid off.

Edit: I'm on straight talk and looking forward to leaving it. Yeah it's cheap, but i've had my fill of problems, more than I've had when I'm on a "name brand" network.


You and I could sit and have a long, long talk. I feel the exact same way because I'm in the exact same position. My first few bills were upwards of $85... When I had AT&T, they thought I was privileged to be staying with them post-contract.

I talked them down to $65 with two discounts shortly in to my contract, but I only had 200mb of Data, 200 texts, and 450 minutes a month. After 2 and a half years with an iPhone 2G, I signed up with another contract when I got a launch day iPhone 4. (I wouldn't have even done that if my iPhone 2G's Wifi didn't stop working, but it was impossible to keep on that plan.)

After a very lengthy debate about overage text charges through using the AIM app (I still don't know how they got my AIM message-exchange data) I got them to drop a bill, and my contract went down to $62. (OOH!!!)

When that contract was up, I immediately got Straight Talk. It was a huge fiasco to get MMS to work after 3 months without it, I had to switch over to YouMail because there is no native Visual Voicemail support, and I still constantly have to toggle Airplane mode on and off at least once a month because it errors out when connecting to cell data. At least that was $45 for unlimited everything.

The only reason I'm not on T-Mobile yet is no Visual Voicemail support. Not even YouMail works on a relative's T-Mobile iPhone 4. At this point, I don't care at all. For $30 a month, I can get 100 minutes, unlimited text, and unlimited web. If they carry the iPhone, they will either implement Visual Voicemail or provide a solution for those that have the iPhone on a prepaid plan. Until then, for $30, I can call my voicemail like I used to.

This major contract bull with AT&T / Verizon / Sprint is for the birds. My parents got Virgin Mobile long ago and have been happy. When I call them, the quality of their $20-$40 flip phones is no different than if they had a $200 smart phones, and they aren't paying an arm and a leg each month. Heck, they don't even have a bill each month - it's $20 every 3 months.

T-Mobile has me as a customer as of February 1st. No more contracts, no more major carrier games, no more obscene fees. Each year the new iPhone comes out, I get the previous year's iPhone at half the price, and put it on a cheap prepaid plan. No headache switching over to the Lightning connector when I have a collection of 30-Pin docks and cables, and no huge upfront cost or marked up high-demand in the Marketplace here. A year old phone on a prepaid plan, upgraded to the next phone each year. Suck it, carriers.

Holy crap, my posts are always long-winded. :)
Rating: 7 Votes
23 months ago

Can someone explain what "subsidies" are and how they can exist?


Ever notice how iPhones cost $199, but if you buy it off contract it will cost like $649? The carrier pays the difference to Apple and they make it up over the life of the contract. The amount that the carrier pays is a subsidy

So T-Mo is planning on you paying full price on your devices, but then can charge significantly less monthy. It's just a different way of getting your money
Rating: 6 Votes
23 months ago

Ever notice how iPhones cost $199, but if you buy it off contract it will costs like $649? The carrier pays the difference to Apple and make it up over the life of the contract. The amount that the carrier pays is a subsidy



Technically you still end up paying $649 - its included in the contract over several months. Apple and the mobile network just get a bit more cash out of you.

Think of it as a loan.
Rating: 6 Votes
23 months ago

What horshhit! Why should you pay less because you are out of contract. You are receiving the same service and package. Talk about self-importance syndrome.


An iPhone 5 costs $649 from Apple.

You enter a 24 month contract and you are told that you get a free iPhone 5.
In reality, the carrier pays $649 to Apple, and the bill for the service is $27 higher than it should be, so that other 24 months you pay $649 to the carrier.

Actually, your bill is $40 higher than it should be, and 24 x $40 - $649 is profit for the carrier.

After 24 months, you have paid for your iPhone. There is no reason why you should continue paying the high rate. Consider this: You could (A) continue using your iPhone 5 for another two years. Or (B) cancel the contract, put your iPhone 5 into a drawer, get an iPhone 6 or 7 for "free" and start a new two year contract. Since (B) is $649 more expensive for the carrier, why should they charge the same amount for (A)?
Rating: 6 Votes
23 months ago
This will be VERY interesting. T-Mobile tried something similar a few years ago called Even More Plus, where they knocked $20 off the monthly bill in exchange for no subsidy on the phone. It wasn't popular then, but that was partly because they offered subsidies greater than $240 on their other plans.

Apple is very much a company who has benefited from carrier subsidies. iPhone adoption rates in the US are significantly higher than in Europe, where subsidies are less common and Android phones sell for less. I wonder if this is why we are suddenly hearing all the chatter about a cheaper iPhone (first Digitimes, then the more reputable WSJ and today Bloomberg). Perhaps part of it could be for emerging markets like China, but maybe Apple is also preparing for the days when it won't be able to rely on AT&T and Verizon paying them an extra $100 for their phones.
Rating: 6 Votes
23 months ago

Ever notice how iPhones cost $199, but if you buy it off contract it will cost like $649? The carrier pays the difference to Apple and they make it up over the life of the contract. The amount that the carrier pays is a subsidy

So T-Mo is planning on you paying full price on your devices, but then can charge significantly less monthy. It's just a different way of getting your money


Yea but after 2 years, I'm not getting screwed (as bad) just because I think my iPhone 4 is still perfectly serviceable but ATT still gets my subsidy money through the full price of the plan.

I'm milling about switching to T-Mobile, but their coverage here in Iowa is spotty. Though I don't know that it's any more spotty than my ATT coverage right now.
Rating: 5 Votes
23 months ago

What horshhit! Why should you pay less because you are out of contract. You are receiving the same service and package. Talk about self-importance syndrome.


Seriously?
Rating: 4 Votes
23 months ago

What horshhit! Why should you pay less because you are out of contract. You are receiving the same service and package. Talk about self-importance syndrome.


Are you serious, the contract price pays for the handset. Once you are out of contract the handset is payed off and you should get either a new handset with new contract or a cheaper price plan. That is the way it works here in the UK anyway, when your contract expires you can get moved onto a cheaper sim only type price plan with most operators. Paying the same price after the handset is paid for is a rip off.
Rating: 4 Votes
23 months ago

What horshhit! Why should you pay less because you are out of contract. You are receiving the same service and package. Talk about self-importance syndrome.


Your carrier LOVES you.
Rating: 4 Votes

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