Apple retailers frequently discount iPhones, Macs and iPads for Black Friday.
Apple Expands iCloud System Status Page After Repeated Outages
Over the past year, Apple has seen various iCloud services go offline several times. Just today, some users were unable to access iCloud mail, iCloud Documents, Photo Stream, and Backup & Restore.
With the change, it looks like Apple is taking iCloud a bit more seriously, particularly following Eddy Cue's promotion to Senior Vice President of Internet Software and Services.