Apple Releases Major Final Cut Pro X Update with Dual Viewers, Multichannel Audio Tools, RED Camera Support and More

aw now all the FCP haters have to switch back again XD

Final Cut Pro X from October 2011 is a whole different program from the Final Cut Pro X of today. (In a good way)

This ought to get the mac pro refresh conversation going now....

Final Cut Pro X from October 2011 is a whole different program from the Final Cut Pro X of today. (In a good way)

I can't agree more, but somehow, some way, people will still complain :(

As much as it is great news that these features have finally been implemented the fact still remains that Apple have practically given away their film editing market to Avid and Adobe.

I always used to use Adobe Premiere, switched to the Avid when I began studying film full time and I tried out Final Cut Pro X for use at home. I figured the reports of it being "iMovie Pro" were exaggerations but they really aren't.

I do hope Apple don't do any more culling of their pro products. I'd hate for future online edits, colour grades, etc. to be done on Windows...

This ought to get the mac pro refresh conversation going now....

Ya, especially since Apple uses the Mac Pro to show off FCPX. Oh wait...
http://images.apple.com/finalcutpro/images/hero.png
http://images.apple.com/finalcutpro/whats-new/images/dual_viewers.jpg
http://images.apple.com/finalcutpro/whats-new/images/red_camera.jpg
http://images.apple.com/finalcutpro/what-is/images/revolutionary_magnetic.jpg

Apple never once uses the Mac Pro to show off their most hardware intensive application. Sure, you might say who cares. But that is the closest thing they have to a professional application and they show it off on laptops. Face it, Apple doesn't care about the professional market. They are waiting to update the Mac Pro in 2013. That means a 3 year gap between updates. No company who actually cares about a specific type of customer will refuse them new products, new CPUs, or new GPUs for that long because if they do, those customers will switch to another platform. Time is money, and people can't just wait forever for a faster Mac Pro when they need to get work done. They just go to someone else that will provide the power they need. And not to mention the 2013 Mac Pro update could totally suck. It could just be a slight bump to bring on current I/O options as well as a minor spec bump. The Mac Pro doesn't even come with proper GPUs. No professional GPU is standard. The base GPU is a 5770, a low end gaming card, and a 5870, a mid range gaming card. The Evergreen GPU family, 5870 and 5770, are now over 3 years old and Apple has not even touched them. That's pathetic. And if we are waiting til 2013 for a Mac Pro update, that means the GPUs will be nearing 4 years old. And Apple could easily update just the GPUs and have pro customers buy them by themselves. But they don't. If Apple really wanted to cater to the professionals, they would have Quadros or Firepros standard, not gaming cards. Tell me one other company that sells workstations with gaming cards as the only options when you customize it online. Sure, you can buy a Quadro 4000, which is over 2 years old and inferior drivers compared to running one in Windows. And you can't even add one when building a Mac Pro. You have to first pay for a gaming card then you can buy a professional GPU. If Apple offered the upcoming Quadro K2000, K4000, and K5000 as the only GPU options for the 2013 Mac Pro, then maybe I would think that Apple still cares about professionals. But there is no evidence that makes me think they do.

Rant over.

As much as it is great news that these features have finally been implemented the fact still remains that Apple have practically given away their film editing market to Avid and Adobe.

This just isn't true. There are a lot of places still using v7. I haven't seen any post houses switch because they're not angry fanboys who switch sides. v7 still works for whatever workflow people were using a year ago.

FCPX still has a ways to go before it gets more consideration, but it is getting a lot closer. Perhaps in another year.

FCPX is, as an editing experience, the greatest NLE ever. It's just a joy. It's a shame the silly way in which is was launched still has people believing it 'sucks'.

It needs smoother round-trip integration with key third party tools but it's overall a brilliant piece of work that in some regards makes other editors look old-fashioned.

I'll say again Apple should make a semi-autonomous pro and business division that gives roadmaps and talks to pro users. Put in a manager that only cares about pros and pros alone and doesn't have to worry about iStuff. This would settle nerves.

Even if the pro market is small for Apple compared to iStuff it builds the ecosystem and provides a halo effect. Having key content creators 'use Apple' is a great advert for the brand.

These updates are too late! I edit at the 5th largest network in the U.S. We used to be 50% Avid 50% FCP. Ever since Apple stopped supporting FCP 7 and came out with FCP X, the network got rid of all FCP stations and it is now 100% Avid.

This post sounds like a piece of fiction. The user account has 1 post (this is it) and the account was created today. Are we suppose to believe that the accountants and IT department at the 5th largest network in the USA that is already using Avid & FCP 7 would simply dump the investment in Mac workstations and FCP 7 licenses within a year even though FCP 7 and those workstations are still fully functional? Why not just transition new employees to Avid since you cannot buy new FCP 7 licenses and move to 60/40 split rather than 50/50 as you wait for FCP X to mature?

This reads like "IBM did not like Windows 8 so the company got rid of all its Lenovo Thinkpads and bought MacBook Pros". It simply lacks a sense of credibility for how corporations function.

It also sounds like those "I switched from iOS to Android and haven't looked back" posts that come from folks who never owned an iOS device in their lives.

I worked at Avid when FCX was released... I've never seen a company so collectively happy... That was the day I knew Apple gave up on Pro software.

Have fun with your iMovie Pro though... at least it's updated.

Shame they didn´t manage to capitalize on it though.
Guess the guys at Avid are happy about anything that can help their company. Did you see their last earnings result and warning about 200 jobs lost?
HAve fun with Avid, at least they are still in business ;-)