Apple Retail Store Staff Set to Gain Raises of Up to 25%

Earlier this week, Business Insider reported that all Apple retail store staff would be receiving raises of at least $4 per hour, a claim that the site later backpedaled from somewhat as other sources from the company's stores reported in to note that they had heard nothing of the sort.

apple retail employees
But Dow Jones Newswires is now weighing in with its own claims that Apple is indeed raising staff pay by "as much as a quarter of their wages".

Employees began learning of the raises in face-to-face meetings with managers last week, according to three Apple employees in various regions across the U.S. The raises, which are based on performance, will begin appearing in paychecks around the middle of July, two of these people said. [...]

The overwhelming staff complaint during an internal review was wage levels, one employee said. Higher-level retail staff, such as its "Genius" tech support teams and "Creative" educational teams were among the most frustrated, this person said. At one store, another employee noted, a nearby competing Microsoft Corp. (MSFT) retail shop had begun poaching employees by offering promotions and higher wages.

The report notes that sales staff at Apple retail stores are currently paid between $9 and $15 per hour before the forthcoming raises are factored in, with Geniuses at the high end of the pay scale earning as much as $30 per hour.

It is unknown just how the raises will be distributed across staff and what proportion will be closer to the 25% end of the raise spectrum, but it is clear that Apple is making a significant effort to increase wages for its retail store workers in order to help retain staff and increase satisfaction amid booming sales and retail store traffic.

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
replay all time playlist apple music

Apple Music Debuts All-New Personalized Playlist

Monday June 30, 2025 7:16 am PDT by
As part of its 10-year celebrations of Apple Music, Apple today released an all-new personalized playlist that collates your entire listening history. The playlist, called "Replay All Time," expands on Apple Music's existing Replay features. Previously, users could only see their top songs for each individual calendar year that they've been subscribed to Apple Music, but now, Replay All...

Top Rated Comments

nfl46 Avatar
170 months ago
Well deserved. Apple stores are ALWAYS busy. I sometimes feel sorry that they have to put up with people's BS and busy traffic ALL day.

My bud is a genius. He better be treating me to a drink this weekend. Lol.
Score: 49 Votes (Like | Disagree)
Tinyluph Avatar
170 months ago
Reminds me of foxconn. $9 p/h in America, shameful.

Sadly $9 is actually pretty good for a starting wage in retail in America.
Score: 38 Votes (Like | Disagree)
Hakone Avatar
170 months ago
Kudos to Apple for taking care of their people.

The Apple store that I go to seem to have the friendliest staff I've ever dealt with.

:D
Score: 19 Votes (Like | Disagree)
foodog Avatar
170 months ago
Kudos to Tim Cook and Co. for stepping up. Retail employees have to deal with some pretty extreme customers on a daily basis. Nice to see them financially rewarded.

I saw one "lady" completely lose her mind at the Genius bar when she was returning her new iPhone. The Apple store employee wouldn't give her a refund for all the accessories she bought at an AT&T store because they were AT&T products. I even tried to reason with her. She just kept yelling until the manager finally just gave her the money. As she walked away he asked if any one wanted the cheap rubber case, no one spoke up and he threw it in the trash.
Score: 16 Votes (Like | Disagree)
basesloaded190 Avatar
170 months ago
Reminds me of foxconn. $9 p/h in America, shameful.

For a 16 year old kid trying to sell Apple products part-time, that isn't that bad. I never made $9/hour until I got to college.
Score: 16 Votes (Like | Disagree)
rumors-reader Avatar
170 months ago
Sadly this is true. The only thing any of the geniuses have ever done for me is swap out my broken iPhones.

Geniuses, in my experience, are an exceptional group. They do far more than just 'swap out your broken phone.' You may have been an excellent customer and not given them any grief, but I can tell you this is not the norm. An extraordinary amount of people come in with very aggressive attitudes and take it unjustly out on a Genius (e.g. iPhone dropped in water....angry this isn't covered under warranty).

Apple Retail employees, for all intents and purposes, are the face of Apple. Specialists for when a customer comes in to purchase a product, Geniuses when they have problems, Creatives when they come for training.

I think it's safe to say Apple Retail are there because they want to be and are proud to be employees of Apple.
Score: 13 Votes (Like | Disagree)