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Apple Running New Celebrity iPhone 4S/Siri TV Ads Featuring John Malkovich

Apple has begun running a pair of new television ads for the iPhone 4S and Siri featuring actor John Malkovich. This comes after a pair of celebrity ads started running last month with Samuel L. Jackson and Zooey Deschanel.

Malkovich: Life.

Siri: Try and be nice to people. Avoid eating fat. Read a good book every now and then. Get some walking in. And try to live together in peace and harmony with people of all creeds and nations.

Malkovich: That's pretty spectacular advice, actually. Thank you. I enjoyed this chat immensely. You are very eloquent.

Siri: That's nice of you to say.
The celebrity ads scored very well with viewers, registering higher scores from advertising tracking firm Ace Metrix than any other iPhone 4S ad released so far this year.

John Malkovich is well known for his unique acting style and his iPhone 4S ad reflects his somewhat peculiar persona. The query that Malkovich posits -- "Life"-- elicits a number of different responses from Siri, including:

"I Kant answer that. Ha ha!"

"It's nothing Nietzsche couldn't teach ya."

"Life: the condition that distinguishes animals and plants from inorganic matter, including the capacity for growth, reproduction, functional activity, and continual change preceding death."

"I don't know. But I think there's an app for that."

"I can't answer that now, but give me some time to write a very long play in which nothing happens."

"I find it odd that you would ask this of an inanimate object."

"That's easy… it's a philosophical question concerning the purpose and significance of life or existence in general."

"Life: a principle or force that is considered to underlie the distinctive quality of animate beings. I guess that includes me."

"A movie."

"I give up."
A second ad is airing as well, showcasing a bit more of Siri's talents:

Top Rated Comments

(View all)

30 months ago
I miss the Get a Mac campaign.
Attachment 340562
Rating: 46 Votes
30 months ago

I don't get the "two iPhones walk into a bar" joke.

Might be in regards to the two iphone prototypes that were left in bars.. Possibly?
Rating: 22 Votes
30 months ago
As a huge fan of Apple's advertising, I hate the SIRI campaign.

Apple is best at tapping into the HUMAN experience; not indulging in celebrities talking to "a robot"... an application that most of us know rarely works to begin with.

Zoeey Deschanel asking her phone if it's raining outside!?!? Really?!?!?

Rating: 21 Votes
30 months ago
Anyone else happen to think of this?

"Fitter, happier, more productive,
Not drinking too much,
Regular exercise at the gym
(Three days a week),"

Rating: 20 Votes
30 months ago
Odd commercial. Weird choice of actor too...
Rating: 20 Votes
30 months ago
Rating: 17 Votes
30 months ago
This is Apple saying to the competition: Can you do this, punk? Well, can you?


A one-word food item.

These aren't well-formed queries, but Siri handles it because it learns your ways of talking. This is Apple showing the world how much more fun (and less work) Siri is than any other "voice recognition" engine. Siri is so much more than just that.
Rating: 14 Votes
30 months ago
Apple really starting to lose their mojo with ads. These new siri ads are extremely lame and extremely boring. The fact that they are pushing siri like it's a finished polished product and at the same time cry beta when people complain how deceiving the ads are, just reeks of shadiness. Sorry but a small quick faded disclaimer at the end of every commercial isn't sufficient to excuse yourself how misleading your siri ads are.
Rating: 13 Votes
30 months ago
I enjoy more that they use normal people than celebrity.
Rating: 12 Votes
30 months ago
I liked the ad.. I'm a big fan of John Malkovich..
Rating: 12 Votes

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