Apple's annual developer conference in San Francisco.
Apple Running New Celebrity iPhone 4S/Siri TV Ads Featuring John Malkovich
Malkovich: Life.The celebrity ads scored very well with viewers, registering higher scores from advertising tracking firm Ace Metrix than any other iPhone 4S ad released so far this year.
Siri: Try and be nice to people. Avoid eating fat. Read a good book every now and then. Get some walking in. And try to live together in peace and harmony with people of all creeds and nations.
Malkovich: That's pretty spectacular advice, actually. Thank you. I enjoyed this chat immensely. You are very eloquent.
Siri: That's nice of you to say.
John Malkovich is well known for his unique acting style and his iPhone 4S ad reflects his somewhat peculiar persona. The query that Malkovich posits -- "Life"-- elicits a number of different responses from Siri, including:
"42"A second ad is airing as well, showcasing a bit more of Siri's talents:
"I Kant answer that. Ha ha!"
"It's nothing Nietzsche couldn't teach ya."
"Life: the condition that distinguishes animals and plants from inorganic matter, including the capacity for growth, reproduction, functional activity, and continual change preceding death."
"I don't know. But I think there's an app for that."
"I can't answer that now, but give me some time to write a very long play in which nothing happens."
"I find it odd that you would ask this of an inanimate object."
"That's easy… it's a philosophical question concerning the purpose and significance of life or existence in general."
"Life: a principle or force that is considered to underlie the distinctive quality of animate beings. I guess that includes me."
"I give up."