Apple Running New Celebrity iPhone 4S/Siri TV Ads Featuring John Malkovich
Apple has begun running a pair of new television ads for the iPhone 4S and Siri featuring actor John Malkovich. This comes after a pair of celebrity ads started running last month with Samuel L. Jackson and Zooey Deschanel.
John Malkovich is well known for his unique acting style and his iPhone 4S ad reflects his somewhat peculiar persona. The query that Malkovich posits -- "Life"-- elicits a number of different responses from Siri, including:
Malkovich: Life.The celebrity ads scored very well with viewers, registering higher scores from advertising tracking firm Ace Metrix than any other iPhone 4S ad released so far this year.
Siri: Try and be nice to people. Avoid eating fat. Read a good book every now and then. Get some walking in. And try to live together in peace and harmony with people of all creeds and nations.
Malkovich: That's pretty spectacular advice, actually. Thank you. I enjoyed this chat immensely. You are very eloquent.
Siri: That's nice of you to say.
John Malkovich is well known for his unique acting style and his iPhone 4S ad reflects his somewhat peculiar persona. The query that Malkovich posits -- "Life"-- elicits a number of different responses from Siri, including:
"42"A second ad is airing as well, showcasing a bit more of Siri's talents:
"I Kant answer that. Ha ha!"
"It's nothing Nietzsche couldn't teach ya."
"Life: the condition that distinguishes animals and plants from inorganic matter, including the capacity for growth, reproduction, functional activity, and continual change preceding death."
"I don't know. But I think there's an app for that."
"I can't answer that now, but give me some time to write a very long play in which nothing happens."
"I find it odd that you would ask this of an inanimate object."
"That's easy… it's a philosophical question concerning the purpose and significance of life or existence in general."
"Life: a principle or force that is considered to underlie the distinctive quality of animate beings. I guess that includes me."
"A movie."
"I give up."
Top Rated Comments
(View all)
13 months ago
I don't get the "two iPhones walk into a bar" joke.
Might be in regards to the two iphone prototypes that were left in bars.. Possibly?
13 months ago
As a huge fan of Apple's advertising, I hate the SIRI campaign.
Apple is best at tapping into the HUMAN experience; not indulging in celebrities talking to "a robot"... an application that most of us know rarely works to begin with.
Zoeey Deschanel asking her phone if it's raining outside!?!? Really?!?!?
Enough!!!!!
Apple is best at tapping into the HUMAN experience; not indulging in celebrities talking to "a robot"... an application that most of us know rarely works to begin with.
Zoeey Deschanel asking her phone if it's raining outside!?!? Really?!?!?
Enough!!!!!
13 months ago
Anyone else happen to think of this?
"Fitter, happier, more productive,
Comfortable,
Not drinking too much,
Regular exercise at the gym
(Three days a week),"
:)
"Fitter, happier, more productive,
Comfortable,
Not drinking too much,
Regular exercise at the gym
(Three days a week),"
:)
13 months ago
This is Apple saying to the competition: Can you do this, punk? Well, can you?
"Evening."
A one-word food item.
These aren't well-formed queries, but Siri handles it because it learns your ways of talking. This is Apple showing the world how much more fun (and less work) Siri is than any other "voice recognition" engine. Siri is so much more than just that.
"Evening."
A one-word food item.
These aren't well-formed queries, but Siri handles it because it learns your ways of talking. This is Apple showing the world how much more fun (and less work) Siri is than any other "voice recognition" engine. Siri is so much more than just that.
13 months ago
Apple really starting to lose their mojo with ads. These new siri ads are extremely lame and extremely boring. The fact that they are pushing siri like it's a finished polished product and at the same time cry beta when people complain how deceiving the ads are, just reeks of shadiness. Sorry but a small quick faded disclaimer at the end of every commercial isn't sufficient to excuse yourself how misleading your siri ads are.
[ Read All Comments ]
Gameloft is offering up two of its most popular games for free this weekend. Both N.O.V.A. 3 - Near Orbit Vanguard Alliance and Gangstar Rio: City of Saints can be downloaded at no cost for the first...
Haunting Melissa, from Hooked Media Digital and "The Ring" producer Neil Edelstein, is an app that aims to deliver movies on mobile devices in an entirely new way.
Much like a TV show on...
The U.S. Federal Trade Commission has begun sending educational letters to app developers to make them aware of upcoming changes to the Children's Online Privacy Protection Act (COPPA) that was...
eBay today released updates to its iPhone and iPad apps, offering a redesigned user interface that includes multiple search views, an improved bidding process for ending auctions, and new shopping...
Apple today released MacBook Air Flash Storage Firmware Update 1.0, an update for Mid-2012 MacBook Air models to address an issue with recovering from crashes.This update is recommended for MacBook...
Google has updated its Google Play Books iOS app following its keynote address at Google I/O this morning, adding support for user uploaded PDF and ePub files.
Google Play, the world's...
DirecTV today updated its iPhone app with the ability to search channels and discover new entertainment with voice commands. The app allows users to view search results on the TV (via a supported...
As noted by 9to5Mac, Apple today seeded build 12E52 of OS X 10.8.4 to developers. The release comes seven days after the previous build 12E47 and marks the seventh beta iteration of OS X 10.8.4.
...
