Analyst Speculation Points to 2013 for Launch of Apple Television Set - MacRumors
Skip to Content

Analyst Speculation Points to 2013 for Launch of Apple Television Set

Business Insider reports on a new research note from Hong Kong-based research firm CLSA claiming that Apple's much-rumored television set is likely to debut in 2013 rather than the late 2012 timeframe that has been suggested by several other reports. CLSA is also one of a number of analyst firms that believe Foxconn's investment in Sharp is likely tied to potential for an Apple television.

We continue to view Apple TV hardware as a 2013 event.

The timing of Hon Hai/Foxconn's equity stake and partnership with Sharp along with Hon Hai Chairman Terry Gou's separate 46.5% investment in Sharp's Sakai City plant lends further credibility that Apple TV is in the works. This also follows reports that Apple is investing ~$1.3bn in equipment destined for Sharp facilities.

CLSA does not offer a specific rationale for its belief that the Apple television won't debut until next year, but a number of rumors from last year suggested that it could appear in either late 2012 or early 2013. More recent reports have claimed that component suppliers have already begun moving parts for the Apple television, with a launch potentially coming in the fourth quarter of this year.

apple tv 2012 interface
CLSA does not have a particularly prolific track record, but the only previous report we have on record from the firm is an incorrect one from June 2011 claiming that an LTE-equipped iPad would launch ahead of the 2011 holiday season. The new iPad with LTE support of course didn't launch until earlier this month.

Tag: CLSA

Popular Stories

apple pro tell logo

Apple Launching Five New Products This Friday

Monday November 2, 2026 1:22 am PST by
Apple is releasing five new products this Friday, November 6, following pre-orders that opened last week, including its first touchscreen MacBook Pro models. The following new products will be available from Friday: iPad mini with OLED display and A20 Pro chip iMac with M6 chip 14-inch MacBook Pro with M6 chip 14-inch MacBook Pro with OLED touchscreen 16-inch MacBook Pro with OLED...
iPhone Duo Display Cracking

Apple Alerts Stores to iPhone Duo's Display Cracking Issue

Friday October 30, 2026 3:20 pm PDT by
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue. If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
Apple Logo Gradient 16x9 1

Apple Isn't Done With 2026: Here's What's Still Coming

Monday November 2, 2026 7:27 am PST by
Apple's busiest season isn't over yet. Far from it. With two hardware launch dates still to come in November, plus software updates and new smart home accessories running into December, there's more on the way from Apple before the end of 2026, so be sure to stick around. Below, we've rounded up what's still coming, along with one date in particular that's worth watching if you're a holiday...

Top Rated Comments

basesloaded190 Avatar
191 months ago
The title should read "Analyst dart landed on 2013 this month for the Launch of Apple Television Set"

That's pretty much what it feels like they are doing.
Score: 25 Votes (Like | Disagree)
CBJammin103 Avatar
191 months ago
Being a tech analyst must be like being a weatherman... with earmuffs and a blindfold on... in a room with no windows... underground.
Score: 9 Votes (Like | Disagree)
wackymacky Avatar
191 months ago
Oh please, analysts got it wrong wen they predicted it for 2011 and 2012. Must be 2013
Score: 8 Votes (Like | Disagree)
191 months ago
Here is what it will be:

Apple realizes that every person in the world needs tv, and when tv sets bring in profit of like 400%, plus the fact that they take 30% off the app's profit, its an easy cash money machine.

As somebody who was in the industry for close to 10years, I still find it hilarious when people say this. It's a well known fact that there is little to no profit in televisions which is why so many people couldn't get their head around why Apple would even CONSIDER getting into the industry since they're used to their 30-40% profit margins. Even Samsung (most likely the largest TV manufacturer) is spinning off their LCD division because of profit losses. If Apple goes the OLED route they may remain competitive for the first 3 months until the rest of the television market starts on the "race to the bottom" that occurs like clock work every year. Televisions have become nothing more then a loss leader. If Apple does it they may need to take the Kindle Fire route and sell the TV's at cost to make money off of services. I'm still of the belief that they'll stick with the Set-Top-Box and this "New Apple TV" that's being rumored will be a new streaming service and not an actual TV set. To me that is far more exciting.
Score: 6 Votes (Like | Disagree)
mertyz Avatar
191 months ago
iPhone launched 2007
iPad launched 2010
iTelevision launching 2013

New products every 3 years.

Gives them chance to focus the spotlight on that product for 3 years before the next big thing comes along.

MacBook Air launched in 2008 :P

So they release a new product after X years from the previous one where X is incremented by 1 each time.

2007 - 2008 - 2010 - 2013 - 2017 - 2022

Maybe around 2022 they may release the iPad Mini just to make Digitimes happy.
Score: 4 Votes (Like | Disagree)
191 months ago
and... here we go again!
Score: 4 Votes (Like | Disagree)
Latest Stories
Apple Released the iPhone X Nine Years Ago Today
Apple Released the iPhone X Nine Years Ago Today
2 hours ago
Apple Requiring Developers to Disclose Location Sharing and Dating Features in Apps
Apple Requiring Developers to Disclose Location Sharing and Dating Features in Apps
10 hours ago
Apple's Q4 2026 Earnings Call Takeaways
Apple's Q4 2026 Earnings Call Takeaways
11 hours ago
Apple Dodges Question on More Price Hikes as Memory Costs Climb
Apple Dodges Question on More Price Hikes as Memory Costs Climb
11 hours ago
Apple CEO Ternus Says iPhone Duo Shortages Have No End Date in Sight
Apple CEO Ternus Says iPhone Duo Shortages Have No End Date in Sight
13 hours ago
Apple Reports 4Q 2026 Results: $30.7B Profit on $114.5B Revenue
Apple Reports 4Q 2026 Results: $30.7B Profit on $114.5B Revenue
13 hours ago
Early Black Friday Brings Steep Price Drops on Apple's Latest iPhone Cases
Early Black Friday Brings Steep Price Drops on Apple's Latest iPhone Cases
16 hours ago
John Ternus Hosting His First Earnings Call as Apple CEO Today
John Ternus Hosting His First Earnings Call as Apple CEO Today
18 hours ago
Here's What Spotify Looks Like on Apple's HomeView
Here's What Spotify Looks Like on Apple's HomeView
18 hours ago
iOS 27.2.1 Coming Soon, iOS 27.3 Beta Likely Available Tomorrow
iOS 27.2.1 Coming Soon, iOS 27.3 Beta Likely Available Tomorrow
19 hours ago
Mark Gurman: Apple Initially Aimed to Release iPhone Duo in November
Mark Gurman: Apple Initially Aimed to Release iPhone Duo in November
19 hours ago
Best Early Black Friday Deals on Apple Products Available Now
Best Early Black Friday Deals on Apple Products Available Now
20 hours ago
Apple Isn't Done With 2026: Here's What's Still Coming
Apple Isn't Done With 2026: Here's What's Still Coming
20 hours ago
Apple 'HomeView Ultra' With 9-Inch 360º Screen Detailed in New Report
Apple 'HomeView Ultra' With 9-Inch 360º Screen Detailed in New Report
20 hours ago
Apple TV 4K Pre-Order Discount Returns at Amazon
Apple TV 4K Pre-Order Discount Returns at Amazon
20 hours ago
Zoom and These Microsoft Apps Now Optimized for iPhone Duo
Zoom and These Microsoft Apps Now Optimized for iPhone Duo
21 hours ago
Canva Brings Free All-in-One Affinity App to iPad
Canva Brings Free All-in-One Affinity App to iPad
21 hours ago
iPhone Duo: Latest Buyer Wait Times
iPhone Duo: Latest Buyer Wait Times
2 hours ago
iPhone Duo Owners Can't Change Display Zoom After Setup
iPhone Duo Owners Can't Change Display Zoom After Setup
19 hours ago
Apple HomeView Could Double as a Security Camera
Apple HomeView Could Double as a Security Camera
1 day ago
Apple Launching Five New Products This Friday
Apple Launching Five New Products This Friday
1 day ago
Nearly Every M5 MacBook Air Now $200 Off on Amazon
Nearly Every M5 MacBook Air Now $200 Off on Amazon
2 days ago
Apple's HomeView Ships With Six-Month-Old Software
Apple's HomeView Ships With Six-Month-Old Software
2 days ago
Three New iPads Rumored to Launch in First Half of 2027
Three New iPads Rumored to Launch in First Half of 2027
2 days ago
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
Apple Offers Steps to Fix Daylight Saving Time Bug on Apple Watch
2 days ago
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
Apple Watch Ultra 4 Hits All-Time Low Price With Amazon's $99 Discount
3 days ago
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
Reminder: Apple's Big Discount on Beats 360 Ear Cushions Ends Today
3 days ago
Here's a New Tour of Apple's HomeView Software
Here's a New Tour of Apple's HomeView Software
3 days ago
Apple Reveals New iPad Mini's Battery Capacity
Apple Reveals New iPad Mini's Battery Capacity
3 days ago
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
Top Stories: Apple's Big MacBook Pro, iPad mini and iMac Updates
3 days ago