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iPad 3 Display Supply Constraints to Result in Early Shortages?

DigiTimes reports that Apple's suppliers for the new 2048x1536 display expected to appear in the iPad 3 have been slow in ramping up their production of the component, with low supplies potentially hindering Apple's ability to move into high gear on device assembly until the second quarter of the year.
Apple may not unable to ramp up the supply of its next-generation iPads (iPad 3), which are expected to be launched at a company event on March 7, due to insufficient supply of high resolution displays, according to industry sources in the supply chain.

Although Apple has chosen Sharp to replace Chimei Innolux (CMI) as one of its three suppliers for the high resolution (QXGA) panels – in addition to LG Display and Samsung Electronics, the whole supply chain has failed to substantially ramp up the supply of QXGA panels, the sources revealed.

Early shortages have become par for the course for Apple's iOS device launches, with shipping estimates for new orders generally extending out weeks for up to several months after the products' debuts. Shipping estimates for the iPad 2 quickly ballooned to 4-5 weeks just as the device launched, taking over four months to become free available for immediate shipping.

Related roundup: iPad Air

Top Rated Comments

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28 months ago
So, what DigiTimes is saying is that, initially it will be hard to get an iPad?

Good work DigiTimes...
Rating: 16 Positives
28 months ago
I'll put my order in online and wait for it from the comfort of my home.
Rating: 12 Positives
28 months ago
It seems MacRumors has been bought out by DigiTimes and is now just a puppet link site.
Rating: 12 Positives
28 months ago
Arn, please stop posting Digitimes baits. Their - write anything, something of it can be true - journalism is just ridiculous.
Rating: 11 Positives
28 months ago
Meh... I'll get it when I get it...

Nothing's that urgent in life when you thing about it. Paramedic, firefighters, ER, sure... Getting my first iPad on the first day, not so much.
Rating: 10 Positives
28 months ago
It's ok. I'm prepared to stand in line for hours.
Rating: 9 Positives
28 months ago

Reality is - they will be holding back inventory to create greater demand. Nothing new here.


This is the typical line for anti-apple fanboys.

Somehow, even when Apple 'holds back inventory', they have record first day sales? How can this be? Less product, more sales? Seriously?

Accept the fact that despite what you want to hear, people really want the Apple products over other products.

The actual truth is, Apple is holding back inventory RIGHT NOW, so that they can have lots of iPads available for launch day. They could probably sell some TODAY, and only have like 10 per store. But they're not. Apple is holding off until they think they have enough to sell, so the shortages won't be as crazy. These iPads can't be created instantly.
Rating: 7 Positives
28 months ago

People can vote this guy down all they want to, but the fact that this has happened on EVERY iOS device release since the original iPhone is pretty damning. There is nothing wrong with what Apple does here.....they get a ton of free press and create an even greater demand for their product along the way.

But let's not act like the significant shortage of 5 different iPhones and now 3 different iPads at launch is not a coincidence. Apple is one of the largest companies in the world. Either they are completely inept at getting their act together on the supply side or they are trying to ratchet up demand and build a frenzy.

I have a hard time believing the former is true.


You really have zero idea how a global supply chain works. You don't base your manufacturing capacity on the top 5% highest demand period. Doing so would leave you with very high capital structures, and a glut of inventory at the slow times. Stop spouting off as if you know how to run something so complex as a global launch of this magnitude.
Rating: 6 Positives
28 months ago
Everyone should expect supply constraints just from the massive demand that will inevitably follow an Apple product launch. Hopefully the display won't make it any worse than it usually is.
Rating: 6 Positives
28 months ago
I'm hopeful for online ordering. Lining up last year was... unpleasant.

Especially if DigiTimes has managed to get one right with this rumor.
Rating: 5 Positives

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