New in OS X: Get MacRumors Push Notifications on your Mac

Apple Releases New Santa-Themed Ad for iPhone 4S and Siri

Sunday December 18, 2011 10:14 am PST by Eric Slivka

Apple today released a new commercial for the iPhone 4S ahead of the Christmas holiday, showing Santa using Siri to find such information as directions and weather, search for an email with his "naughty or nice" list, and hear an email from Mrs. Claus reminding him to "go easy on the cookies". Finally, Santa asks to check his schedule for the rest of the day, only to find out that he has 3.7 billion appointments.

Apple aired its first iPhone 4S ad just after the device's debut, and followed that with three more commercials at the very end of October. Today's new ad marks the first addition to Apple's iPhone 4S ads since that time.

Related roundups: iPhone 5c, iPhone 5s, iPhone 6

Top Rated Comments

(View all)

DouchGod

31 months ago

What i really love about this advert is the fact that "Siri" and "iPhone 4s" are not mentioned once, this goes to show how iconic Apple is becoming people instantly know what Apples products are we don't need telling.

Rating: 53 Positives

ElCidRo

31 months ago

very good ad - way better than those smartass Samsung ones for sure :)

Rating: 48 Positives

jabingla2810

31 months ago

There's going to be a lot of dissapointed kids if Siri 'cannot connect to the network' that night!

Rating: 39 Positives

Will do good

31 months ago

But where's the commercial with the specs, features? How else would we know this is better than the competition?

Thanks for staying classy Apple :)

Rating: 31 Positives

hobo.hopkins

31 months ago

As usual, Apple made a good emotional connection with this advert. Well-done indeed.

Rating: 27 Positives

kevinkt

31 months ago

Awwwww :)

Rating: 20 Positives

mrfoof82

31 months ago

I do't use Siri all that much (though when I do, it's a big time-saver), but that's simply a cute commercial.

Rating: 17 Positives

saving107

31 months ago

The commercial only covers 18 mins 11:23 to 11:41 I think.

With 3.7 billion appointments, Santa has to travel fast.

Rating: 16 Positives

toughboy

31 months ago

Awesome ad! WAY better than the smartass Samsung ads..:apple:

Speaking of which, do they really think they'll switch iPhone users to Samsung by insulting and attacking them??? :rolleyes:

Rating: 12 Positives