Apple aired the first television advertisement for the iPhone 4S tonight. The new ad highlights Apple's virtual assistant Siri. The ad has not yet appeared on Apple's official YouTube channel, but was captured by MacRumors reader Philip.
Thanks @ozetadev for original video, Replaced with high quality version.
The ad shows many situations where people are talking to their iPhone 4S, asking it specific questions or describing scenarios. At the end, Apple shows Siri responding, and ends with "Say hello to the most amazing iPhone yet."
Apple today announced the "iPhone Duo," a new kind of iPhone featuring two screens and a foldable inner display.
The two halves of the iPhone Duo connect into a single continuous frame with the same aspect ratio across both displays, and Apple said the transition between open and closed is designed to feel fluid. When fully open, Apple says it is the thinnest iPhone ever made, with an...
Wednesday September 9, 2026 9:10 am PDT by Jordan Golson
Apple's "Surprise and Shine" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the foldable iPhone Duo, the iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4 models, new AirPods 5 earphones, and perhaps some other announcements.
Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...
Wednesday September 9, 2026 10:46 am PDT by Joe Rossignol
At its event today unveiling the iPhone 18 Pro, AirPods 5, Apple Watch Series 12, and more, Apple announced that iOS 27 will be released later this month.
iOS 27 has already been available as a developer beta since June and as a public beta since July, and Apple today said that the update will be released for all users with a compatible iPhone model on Monday, September 14.
iOS 27 is...
I agree. If you thought those FaceTime commercials each triggered an "I've been in that situation" emotional response...this one triggers tons of them.
This will really open people's eyes to the practical applications of what Siri can really do.
Simplicity at it's finest. Now on to try to see if these work for me too on my iPhone 4s =)
