Apple aired the first television advertisement for the iPhone 4S tonight. The new ad highlights Apple's virtual assistant Siri. The ad has not yet appeared on Apple's official YouTube channel, but was captured by MacRumors reader Philip.
Thanks @ozetadev for original video, Replaced with high quality version.
The ad shows many situations where people are talking to their iPhone 4S, asking it specific questions or describing scenarios. At the end, Apple shows Siri responding, and ends with "Say hello to the most amazing iPhone yet."
Benchmarks for the new MacBook Neo surfaced today, and unsurprisingly, CPU performance is almost identical to the iPhone 16 Pro. The MacBook Neo uses the same 6-core A18 Pro chip that was first introduced in the iPhone 16 Pro, but it has one fewer GPU core.
The MacBook Neo earned a single-core score of 3461 and a multi-core score of 8668, along with a Metal score of 31286.
Here's how the...
Apple this week unveiled seven products, ranging from the iPhone 17e to the MacBook Neo, but new Apple TV and HomePod mini models were not among them.
Given that there have been rumors about the next-generation Apple TV and HomePod mini since all the way back in late 2024, some customers are wondering why the devices have yet to launch, and the answer likely relates to Siri.
In September, ...
Apple today announced the "MacBook Neo," an all-new kind of low-cost Mac featuring the A18 Pro chip for $599.
The MacBook Neo is the first Mac to be powered by an iPhone chip; the A18 Pro debuted in 2024's iPhone 16 Pro models. Apple says it is up to 50% faster for everyday tasks than the bestselling PC with the latest shipping Intel Core Ultra 5, up to 3x faster for on-device AI workloads,...
I agree. If you thought those FaceTime commercials each triggered an "I've been in that situation" emotional response...this one triggers tons of them.
This will really open people's eyes to the practical applications of what Siri can really do.
Simplicity at it's finest. Now on to try to see if these work for me too on my iPhone 4s =)