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Apple Poised to Become World's Top-Selling PC Vendor with Tablets Included


Research firm Canalys today noted that Apple appears set to become the world's largest PC manufacturer by volume if the iPad and other tablets are included in the figures. The company already ranks second behind HP by that measure, but Canalys is unsure whether Apple will take the lead in the fourth quarter of this year or if it will require a boost from the iPad 3 launch early next year in order to surpass HP.
“Apple has seen its PC market share expand from 9% to 15% in just four quarters, though iPad shipments in its core market – the United States – are likely to come under pressure in Q4 due to the launch of the Fire and Nook at extremely competitive price points,” said Canalys Analyst Tim Coulling. “HP and Apple will fight for top position in Q4, but Apple may have to wait for the release of iPad 3 before it passes HP.”
Apple already ranks as the #1 mobile PC vendor when the iPad is included, but HP's lead over Apple in desktop sales has been enough to hold off Apple in the overall market.

Apple's iPad actually carries a higher average selling price than Windows PCs, resulting in some comparisons between the two in consumers' minds when making purchasing decisions. Apple has acknowledged that the iPad is cannibalizing Mac sales to some extent, but notes that it is happy to make that tradeoff given that PC users in general are undoubtedly making similar decisions to opt for the iPad. Consequently, Apple's relatively small share of the PC market indicates that significantly more Windows PCs than Macs are being left on the shelves in favor of iPads.

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35 months ago

Here come the "iPad's not a computer" arguments, in 3,2,1...


As much as I liked my iPad, I certainly do not class it as a computer. The tablet market should be classed as something separate in my mind.
Rating: 20 Votes
35 months ago
We keep coming back to this issue. Who would have thought, only a few years ago, that we would be considering these things? It was barely (if at all) in our collective (consumer?) consciousness: A tablet as the next-gen platform for computing. In this era a device succeeds not just on quantity of features, but rather on what has been taken away, and the drive to perfect (almost obsessively) what remains. We're looking at the the Art of The Interface - not megahertz, clock speeds and soulless numbers - as the basis for success in this next phase of computing. Software. Which is a key element (if not the primary element) in creating a competitive User Experience. The hardware form factor has been reduced to absolute minimalism with as much power (and not a shred more) as that form factor will allow.

Canalys and DisplaySearch are already lumping the iPad in with conventional PC numbers. Who's next? It's only a matter of time before all tablets and "computers" (desktops, notebooks, dying/dead netbooks, the new wave of ultrabooks) are, in terms of shipments, unit sales and market share, indistinguishable on paper.

There's an interesting aspect to all this that's worth noting: It would appear that in terms of next-gen computing, the iPad is currently king. However, as we have seen with the iPod and its particular impact on the market, there really is no demand for tablets other than the iPad. Granted, this might change, but the competition's efforts suggest they're unable or uninterested in bringing their A-Game (if they even have one) to the table.

Does the next generation of general consumer computing belong almost solely to the iPad (with whatever the competition can churn out following far behind)? If so, that is an absolutely huge shift in terms of the industry at large, and especially if we consider what the consequences would be for the competition.
Rating: 14 Votes
35 months ago
Here come the "iPad's not a computer" arguments, in 3,2,1...
Rating: 12 Votes
35 months ago

As much as I liked my iPad, I certainly do not class it as a computer. The tablet market should be classed as something separate in my mind.


Hum... the tablet market is classed as the tablet market. The Tablet market is a market of computers, just in a tablet form factor.

This makes this article pure bunk and just a speculative, what if, piece. Tablet market is the tablet market, it's separate from the Desktop/laptop market which in turn is different from the Server market, which in turn is separate from the Mainframe market.

Doesn't change the fact that all of these are computers though.
Rating: 12 Votes
35 months ago
Personally - these types of things don't matter to me or most consumers. Sure it's great marketing and PR - but at the end of the day - it's what tool is right for the job. If you're light on content creation - pads (whoever is making them) are great. But for workhorse type of things the offerings just aren't there yet and will no doubt take awhile.
Rating: 11 Votes
35 months ago

As much as I liked my xx, I certainly do not class it as a computer.


Said the IBM mainframe guy about the Apple II.
Rating: 10 Votes
35 months ago

I can throw up my iphone onto as big a screen as I want via a hard wire connection or via airplay.

So is my phone now a computer by your definition?


It isn't my definition. Consumers and the industry are deciding the way forward.

Again, usability. Joe Average. How is Joe Average using it?

Folks are using tablets as computers - that's how they conceive of them. And they conceive of smartphones more as phones on steroids than "mini" computers.

You can slice and dice definitions until you're blue in the face. It won't matter. EVERYTHING is based on how the average market conceives of and uses these devices, regardless of their extra capabilities. That is how analyses like the one we're seeing are formulated. Trends in usage and market perception.

This requires thinking beyond the 5 feet of personal space that "I" and "me" occupy. Consider where the market is heading.
Rating: 9 Votes
35 months ago
Isn't that like comparing motorcycles manufacturers including Vespas?
(http://en.wikipedia.org/wiki/Vespa) :-D

Maybe I still need a powerhorse PC (well, Mac) and couldn't work with a iPad.
Rating: 9 Votes
35 months ago
So Steve Jobs creates its own brand spanking new category for the iPad, claims it's post PC, compares iPads as cars to PCs as trucks (separate categories) and then people go and make Apple top selling PC vendor after bundling tablets with PCs?
Rating: 9 Votes
35 months ago

So Steve Jobs creates its own brand spanking new category for the iPad, claims it's post PC, compares iPads as cars to PCs as trucks (separate categories) and then people go and make Apple top selling PC vendor after bundling tablets with PCs?


Sometimes major shifts happen via a collective effort or as part of a natural, slow evolution. Sometimes one brilliant person ignites the spark, unexpected, completely out of left field, and changes everything. Change and revolution can come from anywhere, and can take on many forms.

And here we are.
Rating: 8 Votes

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