Earlier this year, it was revealed that Apple was planning to open its first retail store in Hong Kong by the end of this year, targeting a 15,000 square foot space in the IFC Mall. We soon put together details on the location, which is on the far eastern edge of the mall and spans two levels while displacing ten other retail stores that formerly occupied the space.
Details on the massive new store have continued to surface as Apple has built out the space over the past six months, with a report earlier this month claiming that Apple was planning for a September 24th opening for the store.
That opening date has now been confirmed, as evidenced by a small new sign placed on a stand in front of an entrance to the store. The sign confirms that the store will open this Saturday, September 24th, at 9:00 AM.
Few details on the interior design of the store are known, but it is clear that the location will be a significant new flagship for Apple in one of the world's leading financial centers. Its location in the high-profile IFC Mall at the foot of one of the tallest office buildings in the world offers Apple a unique opportunity to expand its presence in a relatively small but important portion of its "Greater China" market that has seen explosive growth over the past several years.
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it.
Nevertheless, there is still a lot more to come this year.
Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
Saturday March 28, 2026 8:00 am PDT by Joe Rossignol
Apple is expected to release two new iPhone apps this year, including an Apple Business app and a Siri app with chatbot-like functionality.
With the Apple Business app, employees at businesses using the new Apple Business platform will be able to install apps for work, view contact information for colleagues, and request support. Apple Business is launching on April 14, and it replaces Apple ...
Apple has temporarily closed all five of its retail stores in the United Arab Emirates, including three locations in Abu Dhabi and two in Dubai.
Apple Store at the Dubai Mall
All five of the stores will remain closed through at least Tuesday, March 3, according to Apple's website. This aligns with the Emirati government recommending that companies in the private sector take measures to avoid...
Apple has advised its retail store employees to expect a "major rush" of customers this week, according to Bloomberg's Mark Gurman.
Apple teased "a big week ahead," with announcements starting Monday.
In his Power On newsletter today, Gurman said some employees believe Apple's preparations for new products this week are "on par with what happens before the debut of new iPhones in the...
Wednesday March 4, 2026 5:52 am PST by Joe Rossignol
Apple's online store has gone down, just minutes before the company is expected to announce a lower-cost MacBook, which may be named MacBook Neo.
Apple already unveiled six products this week, including an iPhone 17e, a new iPad Air, new MacBook Air and MacBook Pro models, an updated Studio Display, and an all-new Studio Display XDR that replaces the Pro Display XDR.
To learn about these...
Line extended all the way to the Star Ferry terminal via the elevated walkway. Folks inside the IFC who camped out all night were consumed by media pack as they walked in the door.
I put a few pics up here:
http://penguinsix.com/2011/09/23/photos-from-the-apple-store-hong-kong-opening-day/ I'll have a video uploaded shortly (Youtube says 'processing')