Apple Store Down Ahead of Rumored 'MacBook Neo' Announcement

Wednesday March 4, 2026 5:52 am PST by Joe Rossignol

Apple's online store has gone down, just minutes before the company is expected to announce a lower-cost MacBook, which may be named MacBook Neo.

apple store down feature
Apple already unveiled six products this week, including an iPhone 17e, a new iPad Air, new MacBook Air and MacBook Pro models, an updated Studio Display, and an all-new Studio Display XDR that replaces the Pro Display XDR.

To learn about these new products, read our coverage of Apple's announcements:

MacRumors is attending an "Apple Experience" in New York today at 9 a.m. Eastern Time, so stay tuned for hands-on coverage. At this gathering, Apple is preparing to show attendees a video, which is likely to reveal the new MacBook.

Update: Apple has announced the MacBook Neo.

Tag: Apple Store

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