iPad Grabs 89% of Worldwide, 97% of U.S. Tablet Web Traffic

comScore today released a new report detailing its new metric for tracking web traffic by device and connection type. According to the data, Apple's iPad was responsible for 89% of worldwide tablet traffic in May, continuing to dominate the market it defined last year.

The iPad is currently the dominant tablet device across all geographies, contributing more than 89 percent of tablet traffic across all markets. The iPad's contribution to total non-computer device traffic is highest in Canada (33.5 percent). Brazil has the second highest non-computer device share of traffic coming from the iPad at 31.8 percent, although non-computer devices account for less than 1 percent of total traffic in the country. In Singapore, where non-computer devices comprise nearly 6 percent of total traffic, the iPad accounts for 26.2 percent of this traffic.

Calculations on comScore's data for share of non-computer traffic in the United States peg the iPad at a nearly 97% share, with Android taking nearly all of the rest of the market.


In the U.S., comScore finds that 53% of non-computer device traffic comes from Apple devices: 23.5% from iPhone, 21.8% from iPad, and 7.8% from iPod touch. Android follows in second place with over 36% of the market, nearly all from smartphones. comScore's report finds an interestingly wide variation in traffic patterns among countries, with Canada seemingly leading the way in iOS adoption, where Apple's platform is responsible for 83% of the non-computer device traffic.

iPad competitors, most of them based on Android, are continuing to flood the tablet market, but none have yet been able to break Apple's stranglehold. Upcoming high-profile tablet entries include HP next week and Amazon reportedly within the next few months.