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iPad 2 Launches in China to Long Lines and Sellouts

iPad 2 line at Apple's Sanlitun retail store in Beijing

Apple yesterday launched the iPad 2 in China, officially bringing its six Wi-Fi capable models (three black and three white) to the country for the first time. M.I.C gadget has an extensive gallery of photos from the launch at Apple's Sanlitun retail store in Beijing, where hundreds of customers waited in line for the 8:00 AM launch and supplies sold out in just four hours.

Final staff briefing before launching the iPad 2 at Sanlitun retail store

Apple also launched sales through its online store in China, debuting with shipping estimates of 1-2 weeks. But even those supplies quickly dried up and the company's online store has stopped taking orders for all six models of the device, simply noting "no supply" as a shipping estimate.

Preparing to open the doors at Sanlitun retail store

Pricing for the new Wi-Fi iPad 2 models in China is set approximately 15% higher than in the United States, with 16 GB models coming in at 3,688 yuan ($568), 32 GB models at 4,488 yuan ($691), and 64 GB models at 5,288 yuan ($814).

Apple has placed considerable focus on building out its presence in China, with the company's four retail stores in the country ranking as the highest-grossing locations in the company's chain of over 300 stores. The company publicly stated in early 2010 that it planned to open up to 25 retail stores in China over the following two years, although the company has reportedly scaled back on the planned number and slowed the development slightly as it has shifted its strategy toward larger, more iconic stores.

Last October, the company opened a Chinese version of its online store as well as a Chinese-language edition of the App Store.

Related roundup: iPad Air

Top Rated Comments

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43 months ago

Right if you say so. Please do stroke those specs as much as you want. I will stay with my sweet smooth and sexy ipad 2
Rating: 6 Votes
43 months ago
I don't think that photo qualifies as a long line in China. Folks are probably arriving excited to be "only" number 1375.
Rating: 5 Votes
43 months ago
Not Possible !!
Count them again !!

The iPad doesn't support Flash
it only has 512MB of RAM.

I call !@#$%, with so many better tablets out on the market.
Rating: 4 Votes
43 months ago
Aw. Another success. Hatas will be hatin'.
Rating: 3 Votes
43 months ago
Great that Apple's iPad is successful in China too! Isn't it all over the world anyway? :P

But to put a little perspective on the line. China has a population of about 1300 million people, and 4 Apple retail stores. A considerable amount of these people are 'middle-class' or higher. That's a lot of people per store.

I would expect long lines :)
Rating: 2 Votes
43 months ago
Well, we keep hearing about China's growing middle class...they will gobble up the latest and greatest...
Rating: 2 Votes
43 months ago
I like how China has progressed into a developed nation. Sure they have problems, but I can certainly see them as being the world's greatest superpower by 2025.
Rating: 2 Votes
43 months ago

I've been reading that Apple is becoming an icon in China, that people really want Apple tech.

When you think about it, much of the country has transformed in little over a decade and gone from agrarian to industrial. There is a large percentage of people now making a comfortable income and moving into the need to connect to the information superhighway for work and recreation.

If you came out of the cold into computers, would you buy some fly-by-night product with crap support to ease you into a vast new world, a product that is badly programmed for intuitive interfacing, a product that bugs constantly? ...Or would you buy an Apple?
Rating: 2 Votes
43 months ago
Rating: 2 Votes
43 months ago
Almost as many negatives as positives.

Apple haters disproving of another successful launch?


Disgruntled Americans, thinking it shouldn't be launched in another country when USA is having shortages?

Rating: 2 Votes

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