Apple Debuts Chinese Online Store, Chinese Language App Store

Apple today announced that it has launched a Chinese version of its online store, bringing direct sales of Apple's full product lineup, as well as a broad array of third-party accessories, to the site.

"We are thrilled to open our newest online store in China," said Tim Cook, Apple's COO. "With personalized engraving, configure-to-order options and free shipping on everything, the Apple Store is a great destination for our customers in China."

The company also announced the launch of a Chinese language version of its popular App Store, offering its catalog of iOS application in Simplified Chinese with localized app features and charts.