Mac Government and Enterprise Sales Leap in 2Q 2010
Fortune reports on a new research note from Needham analyst Charlie Wolf breaking down Apple's Mac sales by market segment for the second calendar quarter of 2010 and comparing that performance to the PC industry's as a whole. While Wolf found strong across-the-board growth for Apple, the company saw its strongest performance in government and business sales, where it far outpaced overall industry growth.
Among his findings:
- At 35%, Mac shipment growth in June easily exceeded the market's growth rate of 20.9%.
- Mac shipments grew 31.4% in the home market, topping the market's growth rate of 25.2%.
- At 49.8%, the Mac's growth in business was three times higher than the market's 15.7%.
- Mac shipments in government grew 200%, sixteen times faster than the market's 12.1%.
In the business market, Wolf revealed Apple's strongest growth occurring among larger companies, with "large" and "very large" businesses seeing on the order of 100% growth, presumably on a year-over-year basis.
In one final note, Wolf highlights Apple's growth in Europe, where strong iPhone adoption has created a halo effect that has helped Apple's unit share of the PC market to double and its revenue share to triple over the past six years, with most of that growth occurring over the last 2-3 years.
Popular Stories
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
A decade ago, developer Riley Testut released the GBA4iOS emulator for iOS, and since it was against the rules at the time, Apple put a stop to downloads. Emulators have been a violation of the App Store rules for years, but that changed on April 5 when Apple suddenly reversed course and said that it was allowing retro game emulators on the App Store. Subscribe to the MacRumors YouTube channel ...
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
