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Apple Considering Rebranding Mac OS X Under New 'iOS' Umbrella?

Hardmac reports that it has heard that Apple is considering rebranding Mac OS X under the new "iOS" name recently rolled out as a replacement for "iPhone OS". The change would serve as a means for uniting Apple's operating systems under a single naming scheme with multiple flavors.

They are currently thinking of using iOS as the default naming/branding of Apple OS. We would then have iOS desktop, iOS server and iOS mobile. The final decision is not taken yet, however, the proposal seems to be well supported by the high management, it would give a better exposure and unity to Apple OS platforms while making communication easier.

Such a change could facilitate branding and marketing if Apple were to release touchscreen-enabled Macs running an "iOS mobile" layer on top of the traditional Mac OS X.

While the "i" naming scheme has become synonymous with Apple's mobile devices, it obviously has its origins in the iMac, introduced in 1998 and carried along through multiple iterations to today's desktop computer still bearing the same name. A tighter marketing integration of Apple's traditional Mac operating system and mobile operating system could help Apple position itself for a future where lines between computing environments continue to blur.

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21 months ago
Not a fan of the "i" this and "i" that... but, it's probably inevitable.
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21 months ago
... and Cisco networking engineers around the world cry out in terror!
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21 months ago
Time for Mac OS X is doomed comments.
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21 months ago
I don't care what they call it.....just don't let it die!

-Kevin
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21 months ago
As anticipated - there goes the Macintosh and it's valued operating system. Pros not updated, no real innovation in the Mac branded computers, MBA not renewed...

Another indication to say good bye to the Macintosh Computer line. Apple is really focusing these days only on the consumer portable device. Sad day indeed...:(
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21 months ago
I think it's about time they unified the branding for their various OSes, it makes sense
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21 months ago
This is the end. My only friend, the end.
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21 months ago
This might be the realization of my greatest fear...that Apple's mobile OS will be translated to a desktop version.

The day that happens, sayonara Apple. I need a full-featured OS. Not some version of a mobile operating system.

Of course this might JUST be a naming convention, in which case, no big deal. But if they're thinking about unifying all features...ouch.
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21 months ago
I'm not a fan of the "iOS" moniker, but I recognize that they can't keep using "OS X" forever. That started 10 years ago! "OS XI" doesn't have quite the same ring to it either.
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21 months ago

Time for Mac OS X is doomed comments.


*monty python*DOOOOMED I TELL THEE! DOOOOOOMMMMED!

Just ask iOS to do MIDI work..
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