Got a tip for us? Share it...

No Apple Superbowl Ad?

CNN Money reports on the high prices for ads at the upcoming Super Bowl.

This Super Bowl marks the 20th anniversary of Apple's famous 1984 Super Bowl television commercial. A recent article in AdAge noted that Apple was considering a Super Bowl ad to mark this anniversary, however, the CNN article reveals that there are no plans to do so at this time:

Incidentally, a spokesman for Apple Computer said the company doesn't have any plans to advertise during the Super Bowl to mark the ad's 20th anniversary, but he did inquire how many ad spots were left.

Top Rated Comments

(View all)

105 months ago
:(

I'm definitely disappointed if this turns out to be true. I was hoping that they'd announce something cool, such as an actual 20th Anniversary Macintosh.

Oh well, here's to hoping that it's not true. Let's go ask Ridley.
Rating: 0 Positives / 0 Negatives
105 months ago
I say save the Superbowl Ad cost and apply it to discounts on the product line. :D
Rating: 0 Positives / 0 Negatives
105 months ago
Unless they're going to introduce a paradigm-changing product, I'd prefer that they let the legend live on in our memories.

And roll it out for neat stuff like the recent iPod edition during the Stevenote.
Rating: 0 Positives / 0 Negatives
105 months ago

Originally posted by Sherman
:(

I'm definitely disappointed if this turns out to be true. I was hoping that they'd announce something cool, such as an [b]actual
20th Anniversary Macintosh.

Oh well, here's to hoping that it's not true. Let's go ask Ridley. [/B]


Yeah, that's dissapointing. I hope they change their minds. What if they actually introduced a product during a commercial (maybe an iMac G5:D ).
Rating: 0 Positives / 0 Negatives
105 months ago
Jeez... I really hope apple don't screw this up - i really wanted advertising/media frenzy! It's the 20th Anniversary!! Pssht, they'll probably start at the end of the year claiming 21st Anniversary is more important... :rolleyes:

Hob :p
Rating: 0 Positives / 0 Negatives
105 months ago

Originally posted by Sherman

Oh well, here's to hoping that it's not true. Let's go ask Ridley.


He's been working on a big movie shooting in Spain. (no time for ads anymore...)
Rating: 0 Positives / 0 Negatives
105 months ago
Superbowl ad time is heinously overpriced now. Remember all the .coms that bought it a few years back? Fat lotta good it did them.
Rating: 0 Positives / 0 Negatives
105 months ago

Originally posted by mhouse
Superbowl ad time is heinously overpriced now. Remember all the .coms that bought it a few years back? Fat lotta good it did them.


I have to agree. Also I think that Apple does an excellent job advertising even without the 'big' exposure of the superbowl. I doubt it would really make much of a difference if they ran the ad or not (for sales) and like another poster said save that money to lower the product lines prices!
Rating: 0 Positives / 0 Negatives
105 months ago
There will already be an ad by Pepsi promoting iTunes, and the bottle top give away. I think thats a formal introduction of an exciting paradigm shifting product as well as unheard of ad campaign.
Rating: 0 Positives / 0 Negatives
105 months ago

Originally posted by balconycollapse
There will already be an ad by Pepsi promoting iTunes, and the bottle top give away. I think thats a formal introduction of an exciting paradigm shifting product as well as unheard of ad campaign.


That's exactly what I was going to post... with Pepsi, they don't need another ad.
Rating: 0 Positives / 0 Negatives

[ Read All Comments ]