Last month's print version of Advertising Age reported that Apple was in talks with their Advertising agency, TBWA/Chiat/Day, about developing a 20th Anniversary Superbowl Advertisement "that would be reminiscent of "1984".
The "1984" Apple ad marked the introduction of the Macintosh and was originally aired during half-time at the 1984 Superbowl. The "1984" television ad has received critical acclaim, won numerous awards, and is ranked 12th amongst AdAge's Top 100 Advertising Campaigns of the 20th Century.
Due to the expense of producing a new ad, however, there was reportedly some consideration to simply rerunning the "1984" ad. Concerns that younger viewers may not recognize the reference were, however, raised.
Apple had not purchased any Superbowl advertising spots at the time the Adage article (Pay Content) was published.
Regardless, Apple will at least appear in Pepsi-purchased advertisements which will air during the 2004 Superbowl to launch Pepsi's 100 million iTunes song promotion.
Thanks to AppleMatters.com for referencing the original Advertising Age article.
Friday October 30, 2026 3:20 pm PDT by Joe Rossignol
In a memo shared with Apple Stores and Apple Authorized Service Providers this week, and later obtained by MacRumors, Apple provided technicians with guidance on how to diagnose and address the iPhone Duo's inner display cracking issue.
If a customer reports the issue, Apple advised technicians to inspect the iPhone Duo and repair or replace it in accordance with their standard procedures....
Thursday October 29, 2026 1:47 pm PDT by Joe Rossignol
While the new iPad mini has an OLED display, the device does not support ProMotion, meaning the display's refresh rate is limited to 60Hz instead of 120Hz.
ProMotion support would have allowed for the iPad mini's refresh rate to automatically adjust from 10Hz to 120Hz depending on the content being displayed, but evidently Apple has kept the feature exclusive to the iPad Pro among iPad...
Thursday October 29, 2026 11:52 am PDT by Joe Rossignol
In the U.S. and most other countries, Apple's website shows the new iPad mini being held by pinched fingers, but this is not the case in South Korea.
The new iPad mini shown with pinched fingers on Apple's website in the U.S.
On its South Korean website, Apple simply shows an image of the iPad mini on its own.
The new iPad mini shown without pinched fingers on Apple's website in South Korea ...
