Apple's "It's Show Time" event will kick off shortly at the Steve Jobs Theater in Cupertino, California. The event will see the unveiling of Apple's long-rumored streaming TV service as well as its updated and enhanced Apple News subscription platform. Other potential talking points from the company include additions to Apple Pay and a new gaming service.

apple event march 2019

Apple Events app on tvOS

To be sure that you don't miss any part of the event, we've put together this helpful guide to outline when it takes place and where you can watch it streaming online. Of course, you can expect MacRumors to provide full live coverage of today's event as well.

Event starting time: 10:00 am Pacific Time / 1:00 pm Eastern Time / 5:00 pm GMT

Watch on web (video): Head to Apple's Events page and stream the event directly from your laptop, desktop, smartphone, or tablet (streaming now supports Firefox and Chrome).

Watch on web (live blog): If you're busy at work or school, you'll be able to rely on MacRumors' live coverage for up-to-the-minute updates from the event by keeping our event live blog open in a nearby window.

Watch on Twitter: You can also follow our @MacRumorsLive Twitter account.

Watch on TV: For anyone at home or near an Apple TV, the Apple Events tvOS app is the best way to watch these events on a big screen. You can use the Siri Remote to voice search "Apple Events app" on the tvOS App Store.

Watch later without spoilers: If you want to avoid spoilers from the event, check out our spoiler-free article where you can find out when Apple's video replay goes live.

Otherwise, we will be posting regularly throughout the event, and you'll be able to find those updates on our front page and our regular @MacRumors Twitter account.

For more information on what to expect from Apple today, be sure to read our full event preview.

Top Rated Comments

arn Avatar
87 months ago
What’s the point of spoiler free? Isn’t the whole point of this is to get information
Historically... it exists because Apple wouldn't live video stream. So people didn't watch to watch on a live blog, and instead watch the real video.

Today? with Live streaming from Apple? It's less useful... unless you can't watch at work or something.

arn
Score: 1 Votes (Like | Disagree)

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
amazon black friday

Amazon Kicks Off Black Friday Sale With Major Discounts on Apple Accessories, TVs, and More

Sunday November 23, 2025 7:12 am PST by
Black Friday deals have begun, and Amazon is one of the best places you can find steep discounts on numerous products this week. We've already collected all of the best Apple-related deals you'll find at Amazon (and other retailers) in our Apple Black Friday Deals post, so below you'll find other discounts on devices like Anker accessories, Beats headphones, video games, TVs, and more. Note:...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...