Apple Marketing SVP Phil Schiller Thinks Instagram "Jumped The Shark" After Android Launch?

instagram9to5Mac claims Apple's marketing chief Phil Schiller told a fan that the uber-popular photography app Instagram "jumped the shark" after it launched an Android version.

Schiller recently deleted his Instagram account and a 9to5Mac reader noticed this and asked why he had deleted it.

In a direct message, Schiller reportedly replied:

It "jumped the shark" when it went to Android

Instagram's Android app launched two weeks ago and the app was previously picked as the iPhone App of the Year in 2011. Instagram was just purchased by Facebook for $1 billion.

Update: As noted in an update to the original post, one individual was able to contact Schiller about his comment and received a response clarifying his feelings on Instagram's evolution.

Instagram is a great app and community. That hasn't changed.

But one of the things I really liked about Instagram was that it was a small community of early adopters sharing their photographs.

Now that it has [grown] much larger the signal to noise ratio is different.

That isn't necessarily good or bad, it's just not what I originally had fun with.

Top Rated Comments

CashDude Avatar
123 months ago
If it didn't jump the shark when it went to Android, it sure as hell did when Facebook bought it.
Score: 33 Votes (Like | Disagree)
war eagle Avatar
123 months ago
I don't blame him. Instagram is trash now. All I see is pictures of people's food and shoes all day.
Score: 26 Votes (Like | Disagree)
unlinked Avatar
123 months ago
Apple has a 12 year old SVP of Marketing?
Score: 22 Votes (Like | Disagree)
dagamer34 Avatar
123 months ago
Sounds just a tiny bit pretentious and elitist to me. It's a social network for pictures. The more people it has, the better, right?
Score: 22 Votes (Like | Disagree)
Brandon Abell Avatar
123 months ago
I don't think Phil knows what "jumped the shark" means.
Score: 21 Votes (Like | Disagree)
macduke Avatar
123 months ago
Oh boo-hoo. They're just out to make money like you, Phil.

Just make a better device and don't worry about the rest. You're already doing a great job. Keep it up!

Note: I'm not an Instagram user. "Oh look ugly filters on square photos...awesome. I'm such a good photographer now!"
Score: 21 Votes (Like | Disagree)

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