Perplexity

AI company Perplexity is stepping away from advertising over concerns that it will erode user trust, despite moves by rivals to introduce ads as an alternative money-making strategy. Perplexity was one of the first AI services to embrace ads in 2024, after it ran tests where sponsored answers appeared under the chatbot's answers. That approach however was phased out last year, and executives ...

AI service Perplexity was this week updated with a new personalized shopping experience that's designed to help users rediscover the joy of shopping. Perplexity offers conversational search that incorporates the user's history and wants when looking for item suggestions. The Perplexity team suggests that the AI is able to understand each shopper's unique needs better than a search algorithm...

Apple executives have been discussing the possibility of the company making a bid to acquire Perplexity AI, according to Bloomberg's Mark Gurman. Perplexity is one of the leading AI startups that has proven popular as an AI-infused web search engine. Mergers and acquisitions chief Adrian Perica, services head Eddy Cue, and other executives overseeing Apple's AI efforts have been...

AI-powered search tool Perplexity today gained Perplexity Labs, a feature that provides subscribers with a way to create reports, spreadsheets, web apps, and dashboards that are backed by "extensive research and analysis." The company says that if Perplexity Search is a 24/7 answer machine, Perplexity Labs is akin to having an entire team available for help. Perplexity Labs can work on...

Apple is looking at reworking Safari to directly support AI-powered search services, Bloomberg's Mark Gurman reports. Apple's senior vice president of services Eddy Cue today disclosed that Apple is "actively looking at" reshaping Safari around AI search as part of testimony in the lawsuit against Google from the U.S. Justice Department. The dispute centers on the $20 billion deal between...

Perplexity has released its first native desktop app for macOS, bringing its AI-powered search capabilities to Mac users. The app offers a streamlined way to access the company's advanced search features directly from the desktop, without requiring a web browser. The new Mac app includes Perplexity's signature features, including Pro Search for in-depth research and voice input capabilities...