Counterpoint

Apple's iPhone 17 lineup was the clear driver of smartphone growth during China's "Singles Day" shopping festival, according to new industry data. Apple was the top-selling smartphone brand throughout this year's month-long Singles Day period in China, accounting for 26% of all smartphone sales, according to a new report from Counterpoint Research shared by Reuters. Overall smartphone sales...

Apple is set to reclaim the title of world's largest smartphone maker for the first time since 2011, driven by the success of the iPhone 17 lineup, according to Counterpoint Research data (via Bloomberg). Based on the firm's data, iPhone shipments are projected to grow 10% in 2025, easily outpacing Samsung's 4.6% growth. As a result, Apple is expected to capture a 19.4% global market share...

Apple had a bumper month for iPhone sales in China in October, with sales jumping 37% compared to a year earlier on strong demand for iPhone 17 models, according to data from research firm Counterpoint. One in every four smartphones sold in the country for the month was an iPhone – a market share milestone Apple hasn't achieved since 2022, when there were fewer rivals in the premium...

The Windows 10 end-of-support deadline is driving the largest coordinated PC replacement cycle in years across the industry, and Apple is emerging as one of the main beneficiaries as Mac shipments accelerate. Counterpoint Research this week reported that nearly 40% of the global installed PC base was still running Windows 10 ahead of the October 2025 cutoff, triggering early fleet renewals...

The iPhone 17 lineup outsold the iPhone 16 models by 14% during the first 10 days of availability in the United States and China, according to new sell-through data from Counterpoint Research. Counterpoint said the figures represent the earliest measurable signal of demand for the new generation in Apple's two most commercially important markets. The firm said the overall uplift is being led ...

Apple saw its first year-over-year iPhone sales growth in China in two years during the second quarter of 2025, according to new data from Counterpoint Research, marking a temporary reversal of a prolonged decline in one of its most strategically critical markets. The data indicates that ‌iPhone‌ sales in mainland China grew 8% year-over-year between April 1 and June 22, 2025. This period...

Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...

iPhone sales climbed 15% year-over-year during April and May, signaling Apple's strongest two-month performance for the period since the pandemic, according to preliminary data from Counterpoint Research's Market Pulse Global Monthly Smartphone Sales Report. The growth was driven mainly by the United States and China, Apple's two largest markets. Both regions returned to positive...

The iPhone 16e is one of Europe's top-selling smartphones, yet its early sales figures still lagged significantly behind those of Apple's previous mid-tier models, according to Counterpoint Research. ‌iPhone 16e‌ launched in February, marking the company's first attempt in recent years to redefine its mid-range offerings with a product distinct from its "SE" branding. Despite debuting on...

During the first quarter of 2025, Apple's iPhone 16 was the best selling smartphone in the world, according to estimates provided by Counterpoint Research. After the ‌iPhone 16‌, the ‌iPhone 16‌ Pro Max, ‌iPhone 16‌ Pro, and the iPhone 15 were the other top four smartphones. Samsung's Galaxy A16 5G took the fifth spot in the rankings. Last year, it was Apple's Pro ‌iPhone‌ that was the best...

Apple's global smartwatch shipments declined by 19% year-over-year in 2024, marking the company's second consecutive annual drop and the fifth straight quarter of falling sales, according to new data from Counterpoint Research. According to Counterpoint's Global Smartwatch Shipment Tracker for the fourth quarter of 2024, Apple experienced shipment declines in all major regions except India....

Apple shipped significantly more MacBooks during the first quarter of 2025, outpacing the broader PC market, according to new estimates from Counterpoint Research. While the overall PC market grew 6.7% compared to the same period in 2024, Apple led major vendors with a 17% increase in unit shipments. However, the report attributes much of the industry's first-quarter gains to accelerated...

Apple took the number one position in global smartphone sales during the first quarter of 2025, according to new data from Counterpoint Research. It's the first time Apple has taken the top spot during a first quarter, capturing 19% of the global market. The iPhone maker's success came despite economic uncertainties, with Apple benefiting from the iPhone 16e launch and strong performance in...

Apple has experienced a significant decline in iPhone sales in China, dropping from the leading position to third place in the country's smartphone market during the fourth quarter of 2024. According to a new report from Counterpoint Research, ‌iPhone‌ shipments in China fell by 18.2% year-on-year in the final quarter of 2024. This decline resulted in a 17.1% market share for the company,...

Apple's global smartphone market share declined to 18% in 2024, down from 19% the previous year, while Chinese manufacturers expanded their presence in the global market, according to new data from Counterpoint Research. The iPhone maker saw a 2% decline in year-over-year sales, despite the broader smartphone market seeing 4% growth, as Chinese brands like Xiaomi showed remarkable growth of...

iPhone sales in China declined significantly in the first quarter of 2024 as consumers turned to other premium smartphone brands, according to Counterpoint research. During the first quarter of the year, China's smartphone market experienced modest year-over-year growth of 1.5%, marking the second consecutive quarter of growth. This uptick in sales is largely attributed to strong sales...

Apple's iPhone sales in China saw a significant decline in the first six weeks of this year that saw it lose the title of China's best-selling smartphone maker to a local vendor. ‌iPhone‌ sales dropped by 24 percent, pushing Apple down to fourth among smartphone makers in the country, according to Counterpoint Research. Vivo took the top spot, thanks to its success in the budget segment of...

Apple's iPhone models dominated the top 10 best-selling smartphones in 2023, with only Samsung's mid-range devices making the list, according to Counterpoint Research's Global Monthly Handset Model Sales Tracker. Apple took all top seven positions – a first for the company. ‌iPhone‌ 14 models made up the top three for the series to become the best-selling smartphone of 2023, with the US and...

Apple CEO Tim Cook has made a surprise visit to China amid reports that iPhone 15 sales are down in the country compared to last year's ‌iPhone‌ 14 models (via Bloomberg). Cook visited an Apple's Taikoo Li store in Chengdu to watch a local gaming tournament for the major Tencent game "Honor of Kings" and talk to shoppers and staff. Cook later posted about the event on Weibo with a short...

Apple's sales of refurbished iPhones saw double-digit growth in 2022, further solidifying its dominance in the global market for returned and repackaged smartphones. According to Counterpoint Research (via DigiTimes), Apple's refurbished sales grew by 16%, earning it a 49% share of the market last year, up from 44% in 2021. While Apple controlled almost half of the market, Samsung was a...