Bloomberg
By MacRumors Staff
Bloomberg Articles
Spotify Rumored to Launch HiFi Audio as Part of New Top-Tier 'Supremium' Subscription Plan
Spotify is planning to introduce a more expensive premium tier that includes high-fidelity audio, Bloomberg reports. The subscription tier, dubbed "Supremium" internally, will become Spotify's most costly plan and include HiFi audio. Spotify first announced its intention to offer HiFi audio in 2021 but subsequently delayed the launch of the feature for unknown reasons. Spotify's existing...
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New Desktop Macs With M2 Ultra and M2 Max Chips Could See WWDC Debut
Apple is testing two desktop Macs that are equipped with M2 Max and M2 Ultra chips, according to Bloomberg's Mark Gurman. The M2 Max chip first came out in January with the launch of the 2023 14-inch and 16-inch MacBook Pro models, but the M2 Ultra chip is new and would succeed the M1 Ultra chip that Apple uses in the Mac Studio. Gurman does not know which specific Macs will feature...
Gurman: 'Several New Macs' to Be Announced in 'One of Apple's Longest Ever' WWDC Keynotes Next Week
Apple will focus on three main topics during its WWDC keynote next week, including "several new Macs," composing one of the company's longest-ever events, Bloomberg's Mark Gurman today said. In a tweet shared earlier today, Gurman said that this year's WWDC keynote will focus on the announcement of "several" new Mac models, Apple's mixed-reality headset, and a range of significant OS...
Gurman Corroborates iPhone 16 Pro Display Size Increase Rumor
Bloomberg's Mark Gurman today threw his weight behind rumors that the iPhone 16 Pro and iPhone 16 Pro Max will feature larger display sizes. In the latest edition of his "Power On" newsletter, Gurman corroborated other reports about Apple's plan to increase the size of its two "Pro" iPhone models from 6.1- and 6.7-inches by "a couple tenths of an inch diagonally." The new display sizes would ...
iOS 17 Lock Screen Interface to Turn iPhone Into Smart Home Display
An updated Lock Screen interface in iOS 17 will turn the iPhone into a "smart-home display," according to Bloomberg's Mark Gurman. When not in use and positioned in a horizontal orientation, the iPhone will show information that includes calendar appointments, weather data, notifications, and more, allowing it to serve as a home data hub. With the iPhone attached to a MagSafe charging...
Apple AR Glasses Reportedly Still at Least Four Years Away From Launch
Apple's augmented reality glasses device is still at least four years away from launch, Bloomberg's Mark Gurman reports. In an extensive report detailing some of the challenges involved in developing Apple's mixed-reality headset, Gurman explained that the company's separate AR glasses product has been mired by similar issues. AR glasses were the product that CEO Tim Cook and former design...
Report: Apple Executives Cautious of Mixed-Reality Headset Amid Compromises
Key Apple executives including Tim Cook, Craig Federighi, and Johny Srouji have kept their distance from the company's mixed-reality headset throughout its development process amid a series of setbacks and compromises, according to Bloomberg's Mark Gurman. Apple headset concept render by Marcus Kane. Apple apparently began developing its headset in 2015, using Samsung's Gear VR and the HTC...
Microsoft Planning Privacy-Focused Version of ChatGPT as Apple AI Efforts Flounder
Microsoft is planning to launch a privacy-focused version of ChatGPT amid Apple's apparent lack of grip on emerging AI technologies, The Information reports. Microsoft's Azure cloud server unit plans to offer a version of ChatGPT that runs on dedicated cloud servers where the data is kept separate from that of other customers later this quarter. Data on this isolated server will not...
Gurman: Widgets to Be 'Central Part' of watchOS 10's Interface
watchOS 10 will introduce an all-new system of widgets for interacting with the Apple Watch, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that widgets will become a "central part" of the Apple Watch's interface with watchOS 10. He compared the new system to Glances, the widgets interface that launched on the original Apple Watch ...
iOS 17 to Include Mood Tracker and Health App for iPad, AI-Based Health Coaching Service Coming in 2024
The iOS 17 update that Apple plans to show off in June will include several new health-related features, according to Bloomberg's Mark Gurman. There will be a feature for tracking mood, plus Apple plans to bring the Health app to the iPad for the first time. Apple has long had a Health app, but it has been exclusively available on the iPhone, something that could change with the launch of iO...
Apple Headset to Use 'New Proprietary Charging Connector' for External Battery
Apple's mixed reality headset will have two ports including a USB-C interface for data transfer and a new proprietary charging connector for the external battery, according to Bloomberg's Mark Gurman. Apple mixed reality headset concept by David Lewis and Marcus Kane Most AR/VR headsets on the market have an integrated battery, but reports suggest that Apple's headset will connect to a...
Apple Focusing on Sports, Gaming, and Fitness Apps for AR/VR Headset
Apple is preparing to unveil its AR/VR "mixed" reality headset at WWDC in June, and the company is working to create appealing app experiences to encourage people to adopt the device. Apple is working on dedicated sports, gaming, wellness, and collaboration apps for the device, reports Bloomberg. Concept render by Ian Zelbo Apple is planning to adapt iPad apps for the headset, and users will...
Some iPhone 15 Models Expected to Ship From India at Launch as Shift Away From China Continues
Apple plans to ship iPhone 15 models from India upon the device's launch – a first for the launch of a new iPhone lineup, signalling the company's gradual progress in diversifying its supply chain away from China, Bloomberg's Mark Gurman reports. Casings for the iPhone 15 have reportedly started to be made in India by local suppliers such as Jabil, which already assembles AirPods...
Apple Watch Blood Glucose Monitoring Likely Still 'Three to Seven Years' Away
Blood glucose monitoring technology designed for the Apple Watch is unlikely to launch for several years, Bloomberg journalist Mark Gurman believes. In February, Gurman reported that Apple has made major progress with its noninvasive blood glucose monitoring technology, allowing diabetics and others to test their blood glucose levels without needing to prick the skin for blood testing....
Gurman: iOS 17 to Provide Several 'Most Requested Features'
Apple changed the strategy for iOS 17 later in its development process to add several new features, suggesting that the update may be more significant than previously thought, Bloomberg's Mark Gurman reports. In January, Gurman said that iOS 17 could be a less significant update than iPhone updates in previous years due to the company's intense focus on its long-awaited mixed-reality...
Apple Reportedly Demoed Mixed-Reality Headset to Executives in the Steve Jobs Theater Last Week
Apple showcased its mixed-reality headset to the company's top 100 executives in the Steve Jobs Theater last week, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that the "momentous gathering" is a "key milestone" ahead of the headset's public announcement planned for June. The event was intended to rally Apple's top members of...
Apple Reportedly Planning to Release Movies in Theaters and Increase Spend to $1 Billion Per Year
Apple plans to increase its spend on movies for Apple TV+ to $1 billion annually, as well as release them in theaters globally, Bloomberg reports. The Apple TV+ movies "CODA" and "Cherry" debuted in select theaters for a few weeks in 2021, but Apple apparently plans to instigate broader, more conventional theatrical releases in the future, facilitated by bigger movie budgets. The move is...
Bloomberg: Apple Considering Bid for English Premier League Streaming Rights in the UK
Apple is considering a bid for the rights to stream the English Premier League in the United Kingdom, among other lower league matches run by the English Football League, according to a Bloomberg report citing "people familiar with the situation." From the report: The rights under consideration would allow Apple to show Premier League games in the UK, as well as lower league matches run by...
Gurman: AirPods to Gain Hearing Health Features Over the Next Two Years
Apple's AirPods could gain more prominent hearing health features in the next year or two, according to Bloomberg's Mark Gurman. Apple's Conversation Boost feature on the AirPods Pro. In the latest edition of his "Power On" newsletter, Gurman said that he believes Apple will "upgrade the AirPods to become a health tool in the next year or two," adding "the ability to get hearing data of some...
Gurman: New 13-Inch and 15-Inch MacBook Airs Likely to Launch by Summer
Apple will likely launch both an updated 13-inch MacBook Air and a larger 15-inch MacBook Air "between late spring and summer," according to Bloomberg's Mark Gurman. However, he said the chips these models will use is a "big remaining question." Gurman said it is "plausible" that at least the next 13-inch MacBook Air will be equipped with the as-yet-unannounced M3 chip, which will reportedly ...