Apple today announced a new augmented reality file format called Universal Scene Description (USDZ) during its keynote event at WWDC in San Jose, California.
Apple explained that USDZ was developed alongside animation studio Pixar and is an open file format optimized for creating and sharing 3D Augmented Reality assets in a compact, single file. This means that the format is optimized for sharing AR objects in apps like Messages, Safari, and Mail, while retaining powerful graphics and animation features.
Adobe VP Abhay Parasnis was introduced on stage during the keynote to confirm that it will have native support for Apple's new AR file format in its entire suite of Creative Cloud software applications, and will also be adding a new AR design app to CC with easy-to-use tools for creating new experiences.
Apple explained that USDZ was developed alongside animation studio Pixar and is an open file format optimized for creating and sharing 3D Augmented Reality assets in a compact, single file. This means that the format is optimized for sharing AR objects in apps like Messages, Safari, and Mail, while retaining powerful graphics and animation features.
USDZ is based on Pixar’s Universal Scene Description and makes it easy to experience AR nearly anywhere in iOS.In conjunction with USDZ, Apple detailed a new feature called "Quick Look" for AR that allows users to place 3D objects into their real world surroundings "to see how something would work in a space.
Adobe VP Abhay Parasnis was introduced on stage during the keynote to confirm that it will have native support for Apple's new AR file format in its entire suite of Creative Cloud software applications, and will also be adding a new AR design app to CC with easy-to-use tools for creating new experiences.
Tags: augmented reality, WWDC 2018
5 comments
Apple is teasing its media event tomorrow with a tongue-in-cheek "live stream" of the Steve Jobs Theater on its website.
We've been watching the stream at a glance for around six...
The Wall Street Journal has outlined its expectations for Apple's media event tomorrow at Steve Jobs Theater, where the company is expected to introduce subscription-based services for movies and...
A previously reported "Netflix for Games" subscription service that Apple has been working on may be shown at the Apple Event scheduled for Monday, March 25.
Bloomberg reports that...
Japanese blog Mac Otakara posted a new report tonight which indicates that Apple will maintain the Lightning connector on the 2019 iPhones but may finally be including an 18W Fast Charger and USB-C...
In an average year, Apple holds three to four events. There's usually a spring event in March, the Worldwide Developers Conference in June, a September event that's focused on iPhone and...
Apple's Beats brand will soon release an entirely wire-free version of its Powerbeats Wireless Earphones designed for workouts, reports CNET. The updated earphones will be similar to the AirPods,...
Starting with the iOS 12.2 beta, AT&T began displaying a 5G Evolution or 5GE icon on iPhones, misleading AT&T subscribers into thinking they're getting 5G transfer speeds when in fact, 5G...
