What to Expect at the September 14 Apple Event: iPhone 13, Apple Watch Series 7, and More

Apple is holding its annual iPhone-centric event on Tuesday, September 14, and like last year, it will be entirely digital. We've been hearing rumors about what's coming for many months now, so we have a good idea of what to expect.


We're expecting the new iPhone 13 models and Apple Watch Series 7 models to debut at the event, along with new Apple Watch bands and iPhone cases. We could also get the AirPods 3, and there are also other products on the horizon like new iPads and the M1X MacBook Pro, but with Apple rumored to be holding multiple events over the next few months, this one may have more of an iPhone focus.

This guide highlights everything that we're expecting to see at the September event based on the rumors we've heard so far.

iPhone 13

Apple will release four iPhones in 2021, including a 5.4-inch iPhone 13 mini, a 6.1-inch iPhone 13, a 6.1-inch iPhone 13 Pro, and a 6.7-inch iPhone 13 Pro Max. If that sounds a lot like the iPhone 12 lineup, well, it is.

iphone 13 matte black bronze and lurid
The iPhone 13 models will be almost identical to the iPhone 12 models, and we're expecting few design changes. That said, the new models might be just a little bit thicker, and there could be new colors. A darker graphite gray shade and bronze have been rumored, but not confirmed, as has a pink shade.

The side button, mute button, and volume buttons may be a bit lower and some of the biggest design changes are coming to the camera. The iPhone 13 Pro will have a bigger camera bump and the iPhone 13 mini and iPhone 13 will have lenses arranged diagonally. Camera bumps may be thicker, but individual lenses will protrude less.

iphone 13 matte black and bronze feature
On the front side, we're expecting a smaller Face ID notch with the speaker moving to the top edge of the display. There may be some improvements to Face ID itself, but we haven't heard that from a reliable source.

The iPhone 13 Pro models are rumored to be getting a 120Hz "ProMotion" display to finally put the iPhone on par with the iPad Pro. This will be enabled through new low-power LTPO backplane technology, which may also facilitate an always-on display similar to what we have on the current Apple Watch models.

Inside, the iPhone 13 models will have a 5-nanometer A15 chip and as with all updates to the A-series chip, it's expected to bring faster performance and efficiency improvements that will boost battery life.

Qualcomm's X60 modem will bring faster 5G connection speeds and better 5G coverage, and Apple is expected to bring super-fast mmWave connectivity to more countries. As for WiFi, iPhone 13 models may support the latest WiFi 6E specification.

iphone 13 dummy model lineup
Apple is rumored to be using bigger batteries in all the iPhone 13 models, which might bring longer battery life, but the always-on display and 120Hz refresh rate might eat some of that up on the Pro models. We've heard a rumor that wired charging might be faster with support for up to 25W, and reverse wireless charging is a possibility but hasn't been confirmed by a reliable source.

Camera technology improves each year, and rumors suggest all of the new iPhones are getting updated features. Some of the biggest improvements will come to the iPhone 13 Pro, which is expected to be on par with the iPhone 13 Pro Max this year with a better telephoto lens.

The iPhone 13 Pro and Pro Max are expected to get sensors with larger pixels to improve photos in low-light conditions, and the Ultra Wide camera on these models will feature autofocus and an improved f/1.8 aperture for low-light improvements. The sensor-shift stabilization feature available in the Pro models is expected to come to the entire iPhone 13 lineup for much better stability for the Wide camera. On the Pro models, the Ultra Wide camera may also use sensor-shift stabilization.

A new cinematic video mode will work like Portrait mode but for video, and Apple is adding ProRes support to the Pro models, which is the video equivalent of ProRAW. The built-in camera filters will be improved and will be applied to objects and people more precisely rather than being overlaid on the entire photo, plus Night Mode could get better colors and new features for recognizing the night sky.

The iPhone 13 models may support up to 1TB storage for the first time, up from the prior 512GB maximum.

There were rumors of a portless design and under-display Touch ID, but those did not pan out and we're no longer expecting those features. For more detail on what's coming in the iPhone 13 lineup, we have a dedicated iPhone 13 roundup.

Apple Watch Series 7

No new health features are expected for the Apple Watch this year, but it is getting the first redesign we've seen since 2018. The Apple Watch Series 7 will better match the iPhone 13 because it's adopting the same flat-edged design, which is a major change from the curved edges the Apple Watch has had since its 2015 introduction.

Apple Watch 7 Unreleased Feature Flat
The Apple Watch Series 7 will come in new 41mm and 45mm size options, up from 40mm and 44mm. Combined with thinner bezels, this will allow for significantly larger displays that will also include a new lamination technique that brings the display closer to the watch's surface.

We could see new color options, such as a green color that could join or replace the blue shade introduced last year. Rumors have been mixed on whether the new design will make the Series 7 thicker or thinner, so we'll have to wait to see.

91mmobile apple watch series 1
An updated S7 chip will be included in the Series 7, and because it's smaller, it leaves more room for other components like a bigger battery. New wireless connectivity is expected, as is an improved version of the current U1 Ultra Wideband chip.

Apple is designing new Series 7-exclusive watch faces to go with the larger displays, including a Modular Max face, a Continuum face, and a new world time watch face. Alongside the launch of the new watch, Apple is debuting new "Time to Run" and "Audio Meditations" features that will accompany the "Time to Walk" option that was introduced earlier this year.

prosser apple watch series 7
Apple has reportedly been having some difficulties ramping up mass production of the Apple Watch Series 7, so while we expect to see an introduction at this event, its actual launch could be delayed a bit compared to the iPhone 13 or initially available only in very limited quantities.

For more on the Apple Watch Series 7, we have a dedicated guide that aggregates everything we know about it so far.

AirPods 3

Apple's most affordable earbuds are getting an update in 2021, and it could come at the September event, although we're a bit less certain it's coming at this event than we are with the iPhone and Apple Watch. Whenever they arrive, the AirPods 3 will get a design overhaul with a more AirPods Pro-like look.

AirPods Gen 3 Feature
We're expecting an AirPods Pro design with shorter stems, and there are mixed rumors on whether or not the new AirPods will have the same silicone tips or if they'll retain the current no-tip design, but it's looking like they'll be a tipless hybrid of the current AirPods and AirPods Pro.

The case is shorter and wider than the current AirPods case and is more similar to the AirPods Pro case.

New internal hardware with an updated wireless chip is a possibility, and we could see extended range and battery life improvements. The AirPods 3 won't get AirPods Pro features like Noise Cancellation, and they'll still be the most affordable AirPods.

New Software Updates

Apple is expected to release iOS 15, iPadOS 15, watchOS 8, and tvOS 15 just a few days ahead of when the new iPhone models are set to become available.

iOS 15 General Feature Purple
If the iPhone models are announced on the 14th and are set to launch on the 24th, for example, we could see the software updates launch on the 22nd.

Alternatively, some of the software updates could come as soon as the 15th if Apple repeats last year's timing. Either way, Apple will let us know the launch dates for the software on event day.

If Apple follows its recent pattern of releases, macOS Monterey may be released a bit after iOS 15 and its sister updates so we may not see Monterey until later in September or in October.

Expected Later This Year

Last year, Apple held events in September, October, and November, and it was an autumn event extravaganza. Multiple events proved to be successful, and it's something we're also counting on this year.

2020 was a special situation because of the iPhone delay, so we may only get two events this year, but three is still a possibility. Here's what we may see at events held in October and/or November:

  • MacBook Pro - Apple is working on an updated version of the MacBook Pro that will come in 14 and 16-inch size options. It will have thinner bezels and a larger display, along with a redesigned chassis. It will mark the return of MagSafe connectivity over USB-C, and Apple is also bringing back the HDMI port and SD card slot. The new MacBook Pro models will do away with the Touch Bar in favor of a row of function keys, and in many ways, this redesign will mark a return to the pre-2016 MacBook Pro. Most notably, the upcoming MacBook Pro models will use a new "M1X" chip that's an upgrade to the M1.
  • Mac mini - According to Bloomberg's Mark Gurman, Apple is working on a new version of the Mac mini that will feature an M1X chip. This new Mac mini will replace the current Intel version of the Mac mini and it is coming "in the next several months."
  • iPad 9 - There is a new version of the low-cost iPad in development and it's expected to launch before the end of the year. It will continue to have a Home button, but it will get an updated 10.5-inch display and it could be thinner and lighter than prior models. A faster A-series chip is also expected.
  • iPad mini 6 - Apple has major changes in store for the iPad mini 6, which is expected to be updated with an all-display design. Like the iPad Air, it will have no Home button and it could feature a Touch ID power button.

How to Watch

The iPhone 13 event will kick off on Tuesday, September 14 at 10:00 a.m. Pacific Time. Apple will live stream the event on its website and on YouTube.

For those unable to watch, MacRumors will have live coverage of the event both on MacRumors.com and through our MacRumorsLive Twitter account.

Top Rated Comments

jz0309 Avatar
11 months ago
IF the rumors as described in this article turn out to be correct - I will save a lot of money! No (for me) compelling feature in neither the watch nor the iPhone ...
Score: 23 Votes (Like | Disagree)
AngerDanger Avatar
11 months ago
I figured while I was removing the Apple logo to add that question mark, I might as well try to make a full version of the event graphic for use as a wallpaper.

High quality Imgur link ('https://imgur.com/a/17AD3mp')



Attachment Image
Score: 22 Votes (Like | Disagree)
jz0309 Avatar
11 months ago

We’re getting a re-design Apple Watch though. That’s not compelling?
no, not for me.
I want new functionality as in new health features for example ...
I got a "new" S4 about 3 months ago under AC+, so battery is at 100% and absolute pristine ...
Score: 13 Votes (Like | Disagree)
macos9rules Avatar
11 months ago
Meh... nothing exciting here.
Score: 11 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
11 months ago
The biggest event and the happiest time of the year is upon us. It’s almost time.

I’ll be watching the event very closely. I can’t wait to place my order for a new iPhone and new Apple Watch.

LET’S GET IT!!!
Score: 10 Votes (Like | Disagree)
danny1305 Avatar
11 months ago

IF the rumors as described in this article turn out to be correct - I will save a lot of money! No (for me) compelling feature in neither the watch nor the iPhone ...
What?? This can’t be a serious post. I feel like literally no matter what they introduced, you would still find a way to complain about it
Score: 10 Votes (Like | Disagree)

Related Stories

maxresdefault

Apple Watch SE vs. Apple Watch Series 7 Buyer's Guide

Friday October 8, 2021 12:01 pm PDT by
In September 2021, Apple introduced the Apple Watch Series 7, featuring larger displays, improved durability, and faster charging. This came one year after Apple unveiled the Apple Watch SE, a low-cost Apple Watch option that still offers many of the Apple Watch features that have made the device so popular over the years. Subscribe to the MacRumors YouTube channel for more videos. The Apple...
Apple Watch Series 6 vs 7

Apple Watch Series 6 vs. Apple Watch Series 7: Should You Upgrade?

Monday October 4, 2021 8:29 am PDT by
At its September special event in 2021, Apple introduced the Apple Watch Series 7. The Series 7 replaces the Apple Watch Series 6, which was announced in September of 2020, as the company's flagship wearable. The Apple Watch Series 7 offers a number of upgrades and improvements on 2020's Series 6, offering a larger display with bigger casing sizes, faster charging, and the S7 chip, for a...
13 inch macbook pro m2 mock feature 2

There's a New 13-Inch MacBook Pro Coming, Here's What We Know

Friday February 18, 2022 2:23 pm PST by
Apple refreshes the MacBook Pro models on a regular basis, and in 2022, we could potentially see new versions of the 13-inch MacBook Pro and the higher-end 14-inch and 16-inch versions. Rumors suggest a new 13-inch model could come as soon as spring, while we haven't heard much at all about a refresh of the larger models given that they just launched in October 2021. For now, this guide...
iPhone SE 2022 Red Feature

Everything We Expect to See From Tomorrow's Apple Event

Friday March 4, 2022 1:18 pm PST by
Apple is set to hold its first event of 2022 on Tuesday, March 8 at 10:00 a.m. Pacific Time. Apple's spring events sometimes aren't as exciting as the September and October events, but it's nice to have new devices on the horizon in the new year. Subscribe to the MacRumors YouTube channel for more videos. For the 2022 spring event, we're expecting a refreshed version of the iPhone SE, a new...
MAsk On Face ID iOS 15

iOS 15.4 Features: Everything New in iOS 15.4

Monday March 14, 2022 1:45 pm PDT by
Apple today released iOS 15.4 and iPadOS 15.4, the fourth major updates to the iOS 15 and iPadOS 15 operating systems that first came out in September. iOS and iPadOS 15.4 are huge updates that bring quite a few useful new features to the iPhone and the iPad. Subscribe to the MacRumors YouTube channel for more videos. Face ID With a Mask With iOS 15.4, there is now an option to unlock your...
Apple Watch Series 8 What We Know Feature 2

Apple Watch Series 8 (2022): Everything We Know

Friday October 29, 2021 2:02 pm PDT by
We're still a few months away from the launch of the Apple Watch Series 8, but we're already hearing plenty of details about Apple's next-generation wrist-worn device. This guide aggregates everything we know about the Apple Watch Series 8 so far based on rumors. Note that it's still early in the product cycle, so these features have yet to be confirmed, and Apple's plans could change. De...
Apple Watch Series 7 Pink and Green Feature

Apple Watch Series 7 Rumors

Saturday September 4, 2021 10:03 am PDT by
Apple Watch Series 7 Announced! Apple announced the Apple Watch Series 7 in September 2021 alongside the new iPhones, and the Series 7 was a surprise because it did not match up with what we expected from rumors. Rumors indicated the Apple Watch Series 7 would feature a flat-edged design like the iPhone 13 models, but it does not. It continues to use a rounded body, but it is available in...
Pro Display XDR Blue

Apple is Finally Making a Cheaper Display: What We Know

Monday February 14, 2022 2:21 pm PST by
Apple has not offered an affordable Apple-branded display since the 27-inch Thunderbolt display was discontinued in 2016, but that's set to change sometime in the not too distant future. Subscribe to the MacRumors YouTube channel for more videos. Right now, Apple only sells the $5,000 Pro Display XDR, but rumors suggest new standalone displays are in the works. We don't know a lot right now,...

Popular Stories

macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
Mac Studio IO

Apple Begins Selling Refurbished Mac Studio Models

Thursday June 30, 2022 7:42 pm PDT by
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom. In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
original iphone 2007

15 Years Ago Today, the iPhone Went On Sale

Wednesday June 29, 2022 4:43 am PDT by
Fifteen years ago to this day, the iPhone, the revolutionary device presented to the world by the late Steve Jobs, officially went on sale. The first iPhone was announced by Steve Jobs on January 9, 2007, and went on sale on June 29, 2007. "An iPod, a phone, an internet mobile communicator... these are not three separate devices," Jobs famously said. "Today, Apple is going to reinvent the...
rootbug

Major macOS High Sierra Bug Allows Full Admin Access Without Password - How to Fix [Updated]

Tuesday November 28, 2017 12:33 pm PST by
There appears to be a serious bug in macOS High Sierra that enables the root superuser on a Mac with a blank password and no security check. The bug, discovered by developer Lemi Ergin, lets anyone log into an admin account using the username "root" with no password. This works when attempting to access an administrator's account on an unlocked Mac, and it also provides access at the login...