Apple Acquires AR Headset Firm Mira, Which Contributed Tech to Mario Kart Ride at Super Nintendo World

Just a day after Apple debuted its Vision Pro headset, The Verge reports that Apple has acquired AR headset startup Mira, a firm most known to the public for providing some of the lens technology found in headsets used on Mario Kart rides in Super Nintendo World at Universal Studios Japan and Universal Studios Hollywood.

mira mario kart ride universal
The Verge says Mira CEO Ben Taft shared a private photo on Instagram showing a number of Apple employee badges with the comment "Excited for Mira’s next chapter, at Apple :). 7 year journey from dorm room to acquisition." At least 11 Mira employees have reportedly joined Apple, which essentially confirmed the acquisition by issuing its standard press statement to The Verge, saying only that "we generally do not discuss our purpose or plans."

In addition to the Mario Kart ride partnership, Mira has also been involved in military contracts and has promoted its headsets for use in manufacturing and mining settings, but it's unlikely most of these efforts will continue under Apple's ownership.

Apple has obviously already developed significant expertise in augmented and virtual reality, so it's unclear exactly why it has acquired Mira, but it's likely to be related to continuing to bolster its talent in the area or perhaps intellectual property rights.

Update June 7: This article has been updated to clarify Mira's contributions to the Mario Kart ride headset.

Top Rated Comments

mattopotamus Avatar
10 months ago
Why am I more interested in this the more I see it =/

Damn you Apple!
Score: 5 Votes (Like | Disagree)
TheGenerous Avatar
10 months ago
I dated the sister of Shigeru Miyamoto a few years ago.

(At least that's what she said)
Score: 4 Votes (Like | Disagree)
Realityck Avatar
10 months ago

Just a day after Apple debuted its Vision Pro headset, The Verge reports ('https://www.theverge.com/2023/6/6/23751350/apple-mira-ar-headset-startup') that Apple has acquired AR headset startup Mira ('https://www.mirareality.com'), a firm most known to the public for providing headsets used on Mario Kart rides in Super Nintendo World at Universal Studios Japan and Universal Studios Hollywood.
Likely Apple wants to have future Vision Pro variation use some of the patients that Mira owns. Mira video shows it being used in industrial workplace settings rather than say someone carrying a device around in hand.
Score: 4 Votes (Like | Disagree)
Spaceboi Scaphandre Avatar
10 months ago
If I had to guess why they bought Mira, it's to figure out how to easily manufacture the future consumer model Apple Vision. The Vision Pro is very complicated and difficult to manufacture, which is one of the reasons it costs $3500. For a consumer model to succeed they need to be able to make a lot of these easily and quickly and get that price way down.
Score: 3 Votes (Like | Disagree)
newyorksole Avatar
10 months ago

Why am I more interested in this the more I see it =/

Damn you Apple!
don’t worry. it’s happening to a LOT of other people.

as I expected. :)
Score: 3 Votes (Like | Disagree)
idji73 Avatar
10 months ago
Don't forget this important 2017 acquisition : https://www.macrumors.com/2017/11/21/apple-acquires-vrvana-ar-headset-company/
Score: 3 Votes (Like | Disagree)

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