Articles on MacRumors by Eric Slivka
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Eric Slivka

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Eric is the Editor-in-Chief of MacRumors and has been writing for the site since 2008.

An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.

Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.

Eric Slivka's Articles

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Amazon Offers 70-30 Revenue Split for Kindle Magazine and Newspaper Publishers

Tuesday November 9, 2010 5:52 am PST by
Amazon yesterday announced that as of December 1st it will begin offering new revenue sharing terms for magazine and newspaper publishers seeking to bring their content to the Kindle. Under the new terms, Amazon will keep 30% of revenue while passing along the remaining 70% to publishers, with delivery costs for content moved via paid services such as the company's Whispernet cellular data...
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Verizon Releases First iPad Commercial

Tuesday November 9, 2010 5:34 am PST by
As noted by The Next Web, Verizon yesterday began airing its first television commercial for the iPad since the carrier began offering the device paired with a MiFi mobile hotspot in its retail stores late last month. Entitled "Breakaway", the ad touts the pairing of the "magic" of the iPad with Verizon's network. Introducing iPad on Verizon. All the magic of iPad. All the nationwide power ...
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Apple Reportedly Acquires Bluetooth Headphone Company Wi-Gear [Update: No]

Tuesday November 9, 2010 5:13 am PST by
9 to 5 Mac reports that Apple appears to have acquired Wi-Gear, a small San Francisco-based company that offered highly-touted Bluetooth headphones for the iPhone and iPod known as iMuffs. Apple plans to build its own stereo Bluetooth headphones for future iOS devices and MacBooks with technology and expertise from Wi-Gear. As you'll recall, Apple didn't have a great amount of success with its...
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Mac OS X 10.6.5 Build 10H574 Seeded to Developers

Monday November 8, 2010 5:11 pm PST by
Apple continues to work on Mac OS X 10.6.5, issuing a new version known as Build 10H574 to developers today. Just this past Friday, Apple pushed out Build 10H571, with the build of increment of three since that time suggesting that Apple's engineers have likely been working through the weekend to prepare for a public release. No details on changes included in the latest build have yet been...
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iWork '11 to Launch Alongside Mac App Store in Early 2011?

Monday November 8, 2010 12:44 pm PST by
AppleInsider reports that the next version of Apple's productivity suite, iWork '11, is ready for launch but will likely debut alongside the company's Mac App Store very early in 2011. People familiar with the matter say development of iWork '11 wrapped up this fall and the software was initially slated for an introduction alongside iLife '11 last month, but was held back at the last minute for...
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Hasbro to Launch $30 'My3D' Accessory for iPhone and iPod Touch

Monday November 8, 2010 11:29 am PST by
The Associated Press reports that toy company Hasbro is set to unveil a new device called "My3D" that will allow iPhone and iPod touch users to view 3-D content on their devices. It promises three-dimensional content that offers a 360-degree experience in gaming, virtual travel experiences and entertainment content. It's aimed at both children and adults. The device, which resembles a pair of ...
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Adobe CTO on Flash's Effect on Battery Life, Apple's Negative Campaigning

Monday November 8, 2010 11:08 am PST by
In its review of the new 11-inch MacBook Air published last week, Ars Technica noted that the battery life of the machine takes a substantial hit when browsing sites with Adobe's Flash Player enabled, pointing to the prevalence of CPU-heavy Flash ads in use on the Internet. Having Flash installed can cut battery runtime considerably - as much as 33 percent in our testing. With a handful of...
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Apple Patent Application Reveals Scrollable Menus and Toolbars

Monday November 8, 2010 7:12 am PST by
Patently Apple reports on a newly-published patent application from Apple coming out of the European patent office and revealing user interfaces offering scrollable menus and toolbars designed to handle the ever-increasing number of tools and options in many applications while limiting the amount of space required to access those options. In particular, Apple's patent application describes...
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Steve Jobs: Xserve Axed Over Poor Sales

Monday November 8, 2010 5:13 am PST by
French site MacGeneration reports [Google translation] that one of its readers emailed Apple CEO Steve Jobs to inquire about the reasons behind last Friday's announcement that the company will discontinue the Xserve rackmount server. Jobs reportedly responded to the email, unsurprisingly noting that poor sales were the reason for the discontinuation. Hardly anyone was buying them. Sent from...
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Apple Seeds Mac OS X 10.6.5 Build 10H571 to Select Developers

Friday November 5, 2010 4:48 pm PDT by
MacRumors has received word that Apple today seeded a new version of Mac OS X 10.6.5, termed Build 10H571, to select developers for testing. The release comes as Apple this week wrapped up work on iOS 4.2 with the golden master being seeded to iOS developers on Monday. No details on any changes in the latest build have yet been revealed. Mac OS X 10.6.5 is required to support the AirPrint...
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ZTE Peel 3G Case for iPod Touch to Launch on Sprint November 14th?

Friday November 5, 2010 1:48 pm PDT by
Boy Genius Report notes that it has received a tip claiming that Sprint is set to launch the ZTE Peel on November 14th. The Peel is a 3G hotspot device designed as a wraparound case for the iPod touch, providing mobile data access for the device that is typically limited to Wi-Fi-only connections. According to the report, service for the Peel will be priced at $29.99 per month for 1 GB of...
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Adobe Considers Possibilities for iPhone and iPad Integration With Photoshop

Friday November 5, 2010 11:29 am PDT by
For several months, Adobe has been thinking about how it can involve the iPad and other tablet devices in the workflows of Photoshop users, asking users for feedback on what sorts of capabilities they might like to see. Demo of color-mixing palette tool on iPad Building on that feedback, the company has now taken its first steps in that direction, as evidenced by a pair of brief demos at...
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Major U.S. Banks Piloting iPhone for Employee Usage

Friday November 5, 2010 8:04 am PDT by
Apple has long touted the role the iPhone can play in the business world, frequently pointing to the percentages of top companies using or piloting the device in their businesses. Bloomberg reports today that two of the biggest U.S. banks, Bank of America and Citigroup, are engaged in pilot testing that could open the door for their employees to adopt the iPhone for corporate usage as an...
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Apple Releases New 'Server' Configuration of Mac Pro to Replace Xserve

Friday November 5, 2010 6:20 am PDT by
One item of interest that was overlooked in this morning's news that Apple is discontinuing the Xserve is that the company has added a new standard configuration to its Mac Pro lineup. The new "Server" configuration offers an entry-level 2.8 GHz quad-core processor with 8 GB of RAM, two 1 TB hard drives, and Mac OS X Server for $2999. The specs on the Mac Pro Server configuration can be...
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Apple Seeds First Developer Build of Mac OS X 10.6.6

Thursday November 4, 2010 7:49 pm PDT by
In a rather unusual move, Apple today seeded the first developer version of Mac OS X 10.6.6, known as Build 10J521, even before the company has publicly released Mac OS X 10.6.5. As 9 to 5 Mac notes, there are no documented known issues in the build and the seed notes mention a focus on support for the forthcoming Mac App Store. - Contains developer support for fetching and renewing App Store ...
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Apple Releases iPhoto 9.1 With Support for Calendars

Thursday November 4, 2010 1:22 pm PDT by
Apple today released iPhoto 9.1, an update to the iPhoto application included in the company's new iLife '11 suite. The update restores support for the photo calendars that had gone missing in the initial iPhoto '11 release, and also fixes several other bugs and introduces new holiday-themed letterpress card options. This update adds several new print product options to iPhoto '11. It also...
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Google Instant Rolling Out to iOS Devices

Thursday November 4, 2010 12:02 pm PDT by
9 to 5 Mac notes that Google has started rolling out its "results-as-you-type" Instant search feature to users visiting the company's homepage on iOS devices. The feature does not yet appear to be available in all locations within the United States, but it should presumably be coming soon to those who have not yet seen it appear. Notably, the feature is opt-out, meaning that it will be the...
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iAds Begin to Go Worldwide as iPad Compatibility Comes in iOS 4.2

Thursday November 4, 2010 11:41 am PDT by
We've received word that Apple has begun to deploy iAd availability on a worldwide basis, with developers reporting that they are beginning to see ad impressions rolling in from locations around the globe. Previously, developers had seen ad requests from those countries go unfilled as Apple limited the program to North America and the United Kingdom. The change opens up additional revenue...
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Apple Snags Second Place Among Global Smartphone Manufacturers

Thursday November 4, 2010 11:16 am PDT by
Worldwide Smartphone Sales in 3Q10 in Millions of Units (Source: IDC) Offering a more complete look at the global smartphone sales for the third quarter of 2010 as hinted at by Canalys earlier this week, research firm IDC has now published its data on global smartphone sales, similarly revealing Apple taking second place with 17.4% of the market and ranking behind only Nokia's 32.7% share. Apple...