Apple's First Foldable Displays Nearing Mass Production

Apple's First Foldable Displays Nearing Mass Production

What a bad/confusing title. That suggests Apple's the one making the display when it's actually Samsung.

Title should be Displays for Apple's First Foldable iPhone Near Mass Production

I hope they do a much better job than Samsung's own devices. It looked nice on videos, but having seen their latest foldable in store the other day, they look so cheap when opened, it really looks and feels like a cheap piece of flexible plastic. It's not premium in any way, the screen itself doesn't even look nice compared to an iPhone screen, viewing angles are bad, etc.

If they’re really planning to charge $3000, it better have literally zero crease. That price point commands perfection, period.

I wonder if it will be similar tech to what is shown here by Dave 2D:

I’ll be buying 7 of them for each day of the week. When you’re as wealthy as I am money is no object. I feel bad for all the peasants that won’t get to experience the brilliance of this masterpiece.

It will start at $1,999 for 256 GB. A 2 TB model will bring it closer to $3k.

As someone who intends to purchase one and give it a shot, I fully expect it to flop miserably, and barely crack 2% of iPhone sales.

A phone priced this high isn't expected to sell 30 million devices. Even if it's 2% of iPhone sales we're still talking billions in additional revenue.

2% of iPhone sales (slight less than 250 million phones last year) would come to roughly 5,000,000 iPhones. Even if every single fold sold was the $1999 model, that'd be $10B in revenue. Even if you assume everyone is coming from a Pro/Pro Max phone, we're talking about 2-3 billion in additional iPhone revenue.

In reality, the average sales price of iPhone is around $1000-1100 (and sure, most people buying this phone are probably already buying the Pro/Pro Max, but Apple is also going to sell a lot of the higher-capacity folds as well), so we're actually talking significantly more than $2-3 billion in additional revenue.

Long way of saying even at 2% of iPhone sales it's not going to "flop". It's going to be a niche phone; most people can't afford to spend $2k+ on a phone. Not every device Apple makes needs to sells tens of millions to be a successful product.