Skip to Content

Apple One Gets New Colorful Logo Following Apple TV Rebrand [Updated]

Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the revamped Apple TV website, there's a new, more colorful ‌Apple One‌ logo available.

apple one  cpqesecbv342 upscaled feature
The logo features an Apple icon that's split into six slices, and each slice includes the color that Apple uses for one of the services included in ‌Apple One‌ Premium.

‌Apple One‌ is Apple's paid service that combines several subscriptions in a single bundle price. Apple hadn't designed a recognizable logo for ‌Apple One‌ until now, and the new design still hasn't been added to the standalone Apple One website.

Since Apple is rebranding the ‌Apple TV‌ streaming service, it makes sense for the company to also push the ‌Apple One‌ subscription bundle. ‌Apple One‌ is priced at $19.95 per month for the individual plan, which includes 50GB of iCloud+ storage, ‌Apple TV‌, Apple Music, and Apple Arcade.

The $25.95 per month Family option offers the same services with 200GB of ‌iCloud‌+ storage and access for up to five people, while the $37.95 per month Premier plan includes access to 2TB of ‌iCloud‌+ storage, ‌Apple TV‌, ‌Apple Music‌, ‌Apple Arcade‌, Apple News+, and Apple Fitness+. Apple's bundles offer savings ranging from $12 per month to $32 per month.

Update: Several MacRumors have pointed out that Apple has used this ‌Apple One‌ logo on occasion in the past, but it appears Apple is now making more prominent use of it.

Popular Stories

Apple Event Logo

Apple Released Seven New Products Today

Wednesday March 11, 2026 7:05 am PDT by
Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers. The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today. Apple Stores have inventory of the new products for both walk-in customers and Apple Store pickup, but...
Apple 50 Years of Thinking Different

Apple Announces 50th Anniversary Plans

Thursday March 12, 2026 6:10 am PDT by
Apple today announced that it will celebrate the company's 50th anniversary over the coming weeks, but it has yet to reveal any specific plans. Apple was founded on April 1, 1976, so the company will turn 50 on April 1, 2026. "While Apple is known for looking forward, this milestone offers a special moment to reflect on the journey that has brought the company here, to celebrate the...
iphone fold text

iPhone Fold to Feature iPad-Style Multitasking and Layouts

Wednesday March 11, 2026 1:31 pm PDT by
The upcoming foldable iPhone that Apple plans to debut this September will operate like a cross between an iPhone and an iPad, reports Bloomberg. When the device is opened up, the UI will have an iPad-like layout that supports multitasking with two apps side-by-side. No iPhone to date has supported running multiple apps on the display at the same time, beyond simple picture-in-picture mode...

Top Rated Comments

19 weeks ago


…BRING BACK JONY IVE!
😱🤢🤮
Score: 22 Votes (Like | Disagree)
carswell Avatar
19 weeks ago
Liquid Glass, the iPhone 17 Pros and now this. Has the Apple design team swallowed a fugly pill?
Score: 18 Votes (Like | Disagree)
19 weeks ago
Personally I would have drawn the slices vertically, because that's usually the way people cut their apples.
Score: 17 Votes (Like | Disagree)
19 weeks ago
Looks like one of those wooden stacking toys for toddlers. Is that where they got their inspiration?
Score: 16 Votes (Like | Disagree)
turbineseaplane Avatar
19 weeks ago

At first I thought I was looking at the Apple rainbow logo then I realized it's a desecrated rainbow logo.
It doesn't even make any sense.
The "wedges" seem to be larger and smaller in a way that never would have been a single Apple cut into slices.

And why is the bottom one seemingly tapered in at the edges?

I swear, between things like this and some of the Liquid Glass stuff, they have "designers" just jerking around with filters and effects in graphics software.

There is no coherence to any of this.
Score: 15 Votes (Like | Disagree)
surfzen21 Avatar
19 weeks ago
As a shareholder, I think the new icon deserves a 20% increase subscription cost.
Score: 15 Votes (Like | Disagree)