Apple today announced that it will be celebrating its upcoming 50th anniversary by hosting gatherings "around the world" throughout the month of March.
Apple's 50th anniversary is on April 1, 2026. The company has yet to reveal exactly where and when it will be hosting additional celebrations, but possibilities include major cities like San Francisco, Los Angeles, London, Paris, and Tokyo.
"Each gathering highlights human creativity and ingenuity in action, and showcases the remarkable things people can do when they have the right Apple products in their hands," said Apple, in a press release.
"Stay tuned for more updates," said Apple.
17-time Grammy Award-winning music artist and producer Alicia Keys kicked off the celebrations today with a surprise performance at Apple's Grand Central store in New York. Apple invited selected content creators to the impromptu concert, which was also open to the public for anyone who happened to be in the area at the time.
Apple's CEO Tim Cook, hardware engineering chief John Ternus, marketing chief Greg Joswiak, retail chief Deirdre O'Brien, and others were in attendance at Grand Central.
"Thinking different has always been at the heart of Apple," said Cook. "It's what has driven us to create products that empower people to express themselves, to connect, and to create something wonderful. As we celebrate 50 years, we are deeply grateful to everyone who has been part of this journey and who continues to inspire what comes next."
Cook previously shared a "50 Years of Thinking Different" letter.
The letter touches on the upcoming 50th anniversary and says that "the world is moved forward by people who think different." For those unaware, "Think Different" was a famous advertising slogan used by Apple in the late 1990s to early 2000s.
"At Apple, we're more focused on building tomorrow than remembering yesterday," said Cook, in the letter. "But we couldn't let this milestone pass without thanking the millions of people who make Apple what it is today."
