Spot the Difference: Apple's TV Streaming Service Gets Renamed
Apple's TV streaming service has a new name, but unless you've been combing through press pages, you probably haven't noticed. And even then you may have missed it.
Apple quietly dropped the "+" from Apple TV+ earlier this month, and has renamed the service to just Apple TV. The change appeared in a brief announcement about "F1: The Movie," and the first signs of a "vibrant new identity" have started rolling out in the iOS 26.1 beta, where the app icon now sports a glasslike multicolor finish instead of its previous gray look.
The rebrand has also appeared on press pages for the Apple TV service, but the change has yet to come to Apple's consumer-focused pages.
Services chief Eddy Cue says the rebrand reflects how people already talked about the service. "We all called it Apple TV and we said, given where we are today, it's a great time to do it," he told The Town podcast.
The name now matches the Apple TV app and sits uncomfortably close to the company's Apple TV 4K set-top box, but Cue apparently doesn't see that being a source of confusion. Whether customers agree remains to be seen.
Popular Stories
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026.
"I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
Apple today began selling certified refurbished iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max models on its online store in the U.S., with prices discounted by 12% to 22% compared to Apple's current or former pricing for the devices.
Here were Apple's starting prices when the devices launched in September 2024:
iPhone 16: $799
iPhone 16 Plus: $899
iPhone 16 Pro:...
Apple on Tuesday previewed 12 new shows and films that will be premiering on the Apple TV streaming service throughout 2026.
The new series:
Imperfect Women — March 18, 2026
Margo's Got Money Troubles — April 15, 2026
Widow's Bay — April 29, 2026
Maximum Pleasure Guaranteed — May 20, 2026
Cape Fear — June 5, 2026
Lucky — July 15, 2026
The new films:
Eternity — ...
