We've been seeing signs of an upcoming chatbot-based support feature in the Apple Support app, and it turns out it's already in testing. Some iPhone users have access to an early preview of the feature.
In the Apple Support app, the Support Assistant early preview can be accessed by tapping on a dedicated "Chat" button that's been added to the navigation bar. Only a select number of iPhone users will see the chat option at this time.
Tapping on the Chat button launches the new Support Assistant. It opens with a splash screen that gives you insight into how to use it. The Support Assistant is able to answer questions about your Apple products and services, providing troubleshooting information, answering questions about device features, and more.
The chatbot will not answer questions that are not related to Apple support, so you can't ask it details about upcoming products.
If the AI can't solve your issue, there is an option to escalate a chat to one of Apple's support staff for additional help.
Apple warns that the Support Assistant is an experimental feature that "may make mistakes." The company recommends that users verify important information.
It is not clear how long the early preview will last, and Apple hasn't provided details on when the Support Assistant will launch for all users.
Wednesday October 15, 2025 6:07 am PDT by Joe Rossignol
Apple today updated the 14-inch MacBook Pro base model with its new M5 chip, which is also available in updated iPad Pro and Vision Pro models.
In addition, the base 14-inch MacBook Pro can now be configured with up to 4TB of storage on Apple's online store, whereas the previous model maxed out at 2TB. However, the maximum amount of unified RAM available for this model remains 32GB.
Like...
Apple today announced the next-generation iPad Pro, featuring the custom-designed M5, C1X, and N1 chips.
The M5 chip has up to a 10-core CPU, with four performance cores and six efficiency cores. It features a next-generation GPU with Neural Accelerator in each core, allowing the new iPad Pro to deliver up to 3.5x the AI performance than the previous model, and a third-generation ray-tracing ...
Sunday October 12, 2025 7:05 am PDT by Joe Rossignol
Apple plans to announce new products "this week," according to Bloomberg's Mark Gurman.
Apple's "Mac Your Calendars" teaser last October
In his Power On newsletter today, Gurman said the products set to be updated this week include the iPad Pro, Vision Pro, and "likely" the base 14-inch MacBook Pro, with all three likely to receive a spec bump with Apple's next-generation M5 chip.
Gurman...
Wednesday October 15, 2025 3:54 pm PDT by Juli Clover
We didn't get a second fall event this year, but Apple did unveil updated products with a series of press releases that went out today. The M5 chip made an appearance in new MacBook Pro, Vision Pro, and iPad Pro models.
Subscribe to the MacRumors YouTube channel for more videos.
We've rounded up our coverage and highlighted the main feature changes for each device below.
MacBook Pro
M5...
Tuesday October 14, 2025 11:59 am PDT by Juli Clover
Apple marketing chief Greg Joswiak today teased the launch of an upcoming product, saying "something powerful is coming" on social media.
Subscribe to the MacRumors YouTube channel for more videos.
A short animation accompanying Joswiak's teaser reveals a brief glimpse of a MacBook Pro along with the words "coming soon." The shape of the MacBook Pro is a V, which is the Roman numeral...
Apple's AirPods Max have now been available for almost five years, so what do we know about the second-generation version?
According to Apple supply chain analyst Ming-Chi Kuo, the new AirPods Max will be lighter than the current ones, but exactly how much is as yet known. The current AirPods Max weigh 0.85 pounds (386.2 grams), excluding the charging case, making it one of the heavier...
Wednesday October 15, 2025 6:14 am PDT by Joe Rossignol
Apple today updated the Vision Pro headset with its next-generation M5 chip for faster performance, and a more comfortable Dual Knit Band.
The M5 chip has a 10-core CPU, a 10-core GPU with Neural Accelerators, and a 16-core Neural Engine, and we have confirmed the Vision Pro still has 16GB of RAM.
With the M5 chip, the Vision Pro offers faster performance and longer battery life compared...
Tuesday October 14, 2025 4:35 pm PDT by Juli Clover
Apple is going to launch a new version of the MacBook Pro as soon as tomorrow, so we thought we'd go over what to expect from Apple's upcoming Mac.
M5 Chip
The MacBook Pro will be one of the first new devices to use the next-generation M5 chip, which will replace the M4 chip.
The M5 is built on TSMC's more advanced 3-nanometer process, and it will bring speed and efficiency improvements. ...
Wednesday October 15, 2025 6:59 am PDT by Joe Rossignol
The new 14-inch MacBook Pro with an M5 chip does not include a charger in the box in European countries, including the U.K., Ireland, Germany, Italy, France, Spain, the Netherlands, Norway, and others, according to Apple's online store.
In the U.S. and all other countries outside of Europe, the new MacBook Pro comes with Apple's 70W USB-C Power Adapter, but European customers miss out....
Monday October 13, 2025 8:25 am PDT by Eric Slivka
Buried in its announcement about "F1: The Movie" making its streaming debut on December 12, Apple has also announced that Apple TV+ is being rebranded as simply Apple TV.
A single line near the end of the press release states "Apple TV+ is now simply Apple TV, with a vibrant new identity," though Apple's website has yet to be updated with any changes, so we're unsure on the details of the...
I'm sure this will work as well as the other AI slop chat agents every company is trying to use instead of paying a human who can actually assist you with the matter at hand.
Wooo, it’s time to get stoked for the best-in-class Support app taking things to a whole new level with a game-changing integration with Apple Intelligence. Now customers can access the Apple Support Standard Operating Procedure without ever having to pick-up the phone:
1. Restart you device. 2. Force reboot your device. 3. Reset Network Settings. 4. Reset All Settings. 5. Erase and Set Up as New 6. Collect screen recordings and logs for an RTA to Engineering by a Senior Advisor 7. Senior Advisor submits RTA to Engineering 8. Within 48 hr, receive a response that Engineering is aware of the issue, keep your device up to date, and no further troubleshooting will be provided 9. Thank you for contacting Apple Support. Have a nice day.
Apple warns that the Support Assistant is an experimental feature that "may make mistakes." The company recommends that users verify important information.
What exactly qualifies as “important information”? And how is this information supposed to be verified by the user?
