Apple Designing Chips for Smart Glasses That Rival Meta Ray-Bans

Apple is working on new chips that are destined for smart glasses that would compete with Meta's Ray-Bans, reports Bloomberg. The chip is in development now, with Apple targeting mass production in 2026 or 2027 for a launch in the next two years or so.

meta ray bans
The Meta Ray-Ban smart glasses do not have augmented reality capabilities, but are equipped with a camera and AI functionality. Apple has been considering a competitor for at least a year, and has apparently decided to move forward with development.

Apple's smart glasses will include cameras, microphones, and integrated AI, much like the Ray-Bans from Meta, and they would presumably have similar functions like snapping photos, recording video, and offering translation options. Apple could also integrate a Visual Intelligence-like feature for scanning the environment and describing objects, looking up information about products, and providing directions. The glasses will have multiple cameras included, so they could also potentially record spatial video.

The chip that Apple is designing for the smart glasses is based on chips that are used in the Apple Watch. These SoCs use less energy than the chips in devices like the iPhone, and Apple has already optimized it to improve power efficiency.

While Apple is designing the Ray-Ban like glasses to compete with Meta, it is still working on augmented reality glasses, but that product will not be ready for some time.

Popular Stories

Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...

Top Rated Comments

10anta Avatar
8 weeks ago
This will be both horrifically expensive and functionally reliant on the intelligence of Siri.

Seems a non-starter for me.
Score: 11 Votes (Like | Disagree)
TechWhisperer Avatar
8 weeks ago
I no longer trust Apple to deliver groundbreaking technology that captivates us. Once known for innovations that left us in awe, they now consistently lag behind, outpaced by competitors. It’s clear a $2.9 trillion company is struggling with AI. Fresh leadership is urgently needed to restore their edge.
Score: 9 Votes (Like | Disagree)
Jumpthesnark Avatar
8 weeks ago
I don't know if glasses like this (Apple, Meta, etc.) would have the capability, or if they would need to have more augmented reality features, but a device that allows for AI-powered live translation of written matter, signs, maps, names of streets and subway stations, etc. would be a boon to travelers if it meant they wouldn't have to stop what they're doing and point a phone at something.
Score: 8 Votes (Like | Disagree)
cardfan Avatar
8 weeks ago
Apple doesn’t have AI to integrate.
Score: 7 Votes (Like | Disagree)
ThomasJL Avatar
8 weeks ago
Those Meta Ray-Ban glasses are creepy, but it’s no surprise considering that Mark Zuckerberg is creepy. When Zuckerberg was a student at Harvard in 2003, he made a website called Facemash (which was a precursor to Facebook) that showed pairs of photos of female students from Harvard's online ID directories, and asked users to choose which one was "hotter." Those photos were used without consent.
Score: 7 Votes (Like | Disagree)
BeerDrinkerDan Avatar
8 weeks ago
I saw the Meta version for the first time in the wild, worn by the son of a friend - we all met up for a drink - and was instantly shy/reluctant to look the son in the eye/etc. It's off-putting, at best.

-bdd
Score: 6 Votes (Like | Disagree)