ChatGPT Gains New Shopping Features With Visual Search and More

OpenAI has announced several updates to ChatGPT, including a suite of shopping-focused tools that turn the chatbot into a full-featured product discovery and comparison engine.

chatgpt logo
The update brings visual search results, personalized recommendations, and improved product filtering to the existing ChatGPT interface. Users can browse and compare products from across the web by simply describing what they're looking for.

Queries like "best 4K monitor under $500" now return cleaner, scrollable product cards complete with images, star ratings, pricing, and summaries pulled from user reviews. Tapping on a product brings up more details, along with a direct link to the retailer's website for purchase.

OpenAI says the results are organic and free from advertising or affiliate influence, wherease traditional search engines and shopping aggregators typically prioritize sponsored listings. Product suggestions are tailored based on user preferences, such as budget, style, and category interests, although OpenAI notes that certain personalization features may be restricted in countries with stricter privacy rules, like the UK and EU.

The update also includes a new "Ask about this" button that lets users dig deeper into specific products directly from search results.

The new features are available for all ChatGPT users, including those on the free tier, with no account required to try them. OpenAI says the rollout is global and should be visible across platforms, including web and mobile apps.


In addition to the shopping search features, ChatGPT can now include multiple citations for a given response, allowing users to learn more or verify information across more sources. OpenAI says users can also now search faster with trending searches and autocomplete suggestions.

Lastly, WhatsApp users can now send a message to 1-800-ChatGPT (+1-800-242-8478) to get up-to-date answers and live sports scores.

Tag: ChatGPT

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Top Rated Comments

bunce66 Avatar
10 weeks ago
I think Apple/Siri has reached a point now where it will be impossible to catch up. They're like 15 years behind.
Score: 12 Votes (Like | Disagree)
kalsta Avatar
10 weeks ago
Best Apple wheels under $600… Darn, no results.
Score: 9 Votes (Like | Disagree)
CalMin Avatar
10 weeks ago
Google has to be sweating bullets here. I’ve already switched to ChatGPT and Perplexity for the majority of my search inquiries.
Score: 8 Votes (Like | Disagree)
Zapski Avatar
10 weeks ago
So…. It’s Google back when Google still worked.

Millions of dollars invested, huge energy costs, and it’s doing what we had before Google ruined itself. Mmmmmyep
Score: 7 Votes (Like | Disagree)
trip1ex Avatar
10 weeks ago
results are free from advertising influence perhaps. But it says nothing about the sources themselves that they are aggregating.

Plus featuring 3 big winners up front (in their "best 4k monitor under $500 example) seems very susceptible to advertising influence.

nevermind ...still wrapping my head around how the sources they are aggregating survive when they seem ever farther removed from the user than they are with google.
Score: 5 Votes (Like | Disagree)
carniesandrubes Avatar
10 weeks ago
Results are not "ads" but they will be affiliate links so...
Score: 5 Votes (Like | Disagree)