Apple's iPhone shipments in China declined by 9 percent in the first quarter compared to the year earlier, and it was the only major smartphone vendor to see a decline, according to data from research firm IDC.
Shipments of iPhones fell to 9.8 million units, giving Apple a market share of 13.7 percent, down from 17.4 percent in the previous quarter. Apple has now had seven straight quarters of decline.
For local vendors, it was another story. Market leader Xiaomi saw shipments rise 40 percent to 13.3 million units. Meanwhile, industry-wide shipments rose by 3.3 percent.
According to IDC, Apple's premium pricing structure prevented the company from capitalizing on new government subsidies introduced at the start of the year that fuelled growth in the first quarter.
Under the subsidies, consumers of electronics get a 15 percent refund of products that are priced under 6,000 yuan ($820). Apple's standard iPhone 16 starts at 5,999 yuan.
Wednesday September 24, 2025 3:58 pm PDT by Juli Clover
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line.
Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
Monday September 22, 2025 12:44 pm PDT by Juli Clover
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about.
New Apple Intelligence Languages
Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese.
AirPo...
Tuesday September 23, 2025 8:55 am PDT by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead.
Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors.
Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
Monday September 22, 2025 10:00 am PDT by Joe Rossignol
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device.
Below, we recap what to expect from the next Apple TV, according to rumors.
Likely Features
N1 Chip With Wi-Fi 7
Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
Wednesday September 24, 2025 7:20 am PDT by Joe Rossignol
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad.
Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value.
...
Monday September 22, 2025 7:29 am PDT by Joe Rossignol
The website ChargerLAB has tested the iPhone 17 Pro Max's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W.
The device reached a peak charging speed of around 36W with the following Apple chargers:40W Dynamic Power Adapter with 60W Max
61W USB-C Power Adapter
67W USB-C Power Adapter
70W USB-C Power Adapter
96W USB-C Power Adapter
140W USB-C Power AdapterFor...
Wednesday September 24, 2025 10:22 am PDT by Juli Clover
The marks on the iPhone 17 Pro models that people have noticed at Apple retail stores are caused by the chargers that Apple uses, Apple confirmed today.
Apple told 9to5Mac that worn MagSafe charging stands in stores are causing marks on the iPhone 17 Pro and iPhone 17 Pro Max. Apple says that the marks are not scratches, and are instead material transfer from the stand to the phone. The...
Tuesday September 23, 2025 1:06 pm PDT by Juli Clover
Digital ID, the iOS 26 feature that lets U.S. passport holders add their passports to the Wallet app, is coming later in 2025, Apple confirmed today.
Apple updated the release timing wording of Digital ID on its iOS 26 features page. "Digital ID will be coming later this year with US passports only," it reads.
Prior to today, the footnote for the feature said "Digital ID will be available ...
Monday September 22, 2025 11:15 am PDT by Juli Clover
With iOS 26.1, Apple Intelligence is gaining support for additional languages, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese.
Apple announced plans to expand the languages that can be used with Apple Intelligence last year, and now the added language support is here. Apple Intelligence is now available in the following...
Tuesday September 23, 2025 2:18 pm PDT by Juli Clover
Early reports have suggested that the iPhone 17 Pro and iPhone Air are more vulnerable to scratches and scuffs, primarily due to damage spotted at Apple Stores.
Apple customers have discovered that the iPhone Air and iPhone 17 Pro models Apple has out for display at its retail locations have scratching in the area of the MagSafe charger. Those devices are handled by hundreds to thousands of...
And it is only gonna get „worse“. I was in Singapore, South Korea, Japan and Hong Kong recently and the hardware of these phones there make iPhone look like the Nokia of 2025. Needless to say, I returned with my first ever Oppo device (not even sold here in Germany).
Apple is lucky they got most people in the west hooked on their locked in ecosystem
Not surprised. Smartphone makers around the globe have surpassed Apple when it comes to hardware of their devices. People want more than the same old slab that Apple has been churning out year after year.
I'm not surprised. Even as a lifelong Apple owner/user I can't help but look with envy. When you see what Xiaomi is producing like with the 15 Ultra, of Oppo with the Find N5 that is some amazing kit. Sure the software is running a bit behind in polish, but also catching up rapidly. Or even when you take a look at how Samsung UI7 introduced on the S25 Ultra is progressing and integrating AI well and not just do emoji updates, they are taking the software to another level. Similarly with plain Android and Gemini integrations.
Apple is running behind on the hardware, and on the software. Where they still have the edge, just, is eco system integration. But with the global drive to move away from US services I can't see that lasting long. And the same is happening with Android hardware that is being de-googled.
And it is only gonna get „worse“. I was in Singapore, South Korea, Japan and Hong Kong recently and the hardware of these phones there make iPhone look like the Nokia of 2025. Needless to say, I returned with my first ever Oppo device (not even sold here in Germany).
Apple is lucky they got most people in the west hooked on their locked in ecosystem
I live in Tokyo and travel to Seoul HK and Singapore every month, and I literally have no idea what you’re talking about. All the hardware looks basically the same.
