Apple Continues Removing iOS 18 Siri Personal Context References After Delay

After announcing that some Apple Intelligence Siri features promised for iOS 18 will be delayed, Apple has tweaked the wording on its ‌iOS 18‌, iPadOS 18, and macOS Sequoia webpages to remove mentions of the Siri capabilities that are being pushed back.

siri personal awareness change mac 1
There is a section called "The start of a new era for ‌Siri‌," that previously suggested ‌Siri‌ was more capable and helpful than ever thanks to personal context, a feature that is not yet available.

Now the wording has been updated to point out more expansive product knowledge instead, as this is a feature that Apple rolled out with iOS 18.2.

  • Before: With richer language understanding and awareness of your personal context, ‌Siri‌ is more capable and helpful than ever.
  • After: With richer language understanding and expansive product knowledge about your devices, ‌Siri‌ is more helpful than ever.

Apple has been highlighting unavailable ‌Siri‌ features since last June, both on its website and in ads, but with the ‌Siri‌ delay, Apple is cleaning up its wording to avoid misleading customers. Apple Intelligence features were a main selling point of the iPhone 16, but none of them were available when the ‌iPhone 16‌ models launched. Some capabilities came in iOS 18.1, iOS 18.2, and iOS 18.3, but not the ‌Siri‌ features that Apple has been demonstrating.

Apple tied the new ‌Siri‌ features to the ‌iPhone 16‌ models, leading to disappointment when it became clear the updated ‌Siri‌ will not be available in the near future. Earlier this week, Apple removed an iPhone 16 ad showing off a "more personal ‌Siri‌," so it is no surprise that the website wording is being updated as well.

Last week, Apple said that the more personalized ‌Siri‌ that is able to do more in and across apps is "taking us longer than we thought to deliver," with the capabilities set to start rolling out "in the coming year."

Apple planned to release ‌Siri‌ features that include personalized context, onscreen awareness, and deeper app integration with iOS 18.4, but when the first couple of iOS 18.4 betas came out with no new ‌Siri‌ functionality, it became clear that ‌Siri‌ was not ready. There was some speculation that Apple could bring the abilities to iOS 18.5, but it's now sounding like the smarter, more capable ‌Siri‌ that's been promised won't be introduced until iOS 19.

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Top Rated Comments

TechWhisperer Avatar
16 weeks ago
what an embarrassment.
Score: 43 Votes (Like | Disagree)
JuicyGoomba Avatar
16 weeks ago
If Jobs were around he would have fired multiple departments for careless nonsense likethis.

Modern Apple are in on the joke.
Score: 26 Votes (Like | Disagree)
Minato1990 Avatar
16 weeks ago
Lmao Apple just scamming and scamming us.
This is worse than Apple Maps at this point
Tim Cook this is your legacy.
Score: 24 Votes (Like | Disagree)
JonathanParker Avatar
16 weeks ago
With the removal of the ads and now the changing of the marketing material on their website, they seem to know that they have misled and (inadvertently?) tricked users into thinking the new Siri features were coming soon or already available.
Score: 21 Votes (Like | Disagree)
arkitect Avatar
16 weeks ago

delaying a feature to get it right is more important than anything. Especially for Apple.
That used to apply to Apple and I buy into that most times.

This is not the case unfortunately.

It is one thing to keep schtum and stun the world with a fabulous new product… and an altogether different thing to preanounce and then having to backtrack.

This is just bad and looks as if the adults in charge have been asleep at the wheel.
Score: 16 Votes (Like | Disagree)
srbNYC Avatar
16 weeks ago

It seems everyone does nothing but complain about how bad Siri & Apple Intelligence is, and then when Apple delays the release of something I genuinely think they thought they'd have done by now, in order to get it right, most people here are still just bad mouthing them; claiming they're intentionally scamming us, covering their tracks, and working out ways to sidestep this and hope everyone forgets about it. Apple is doing what so many people on here have been asking Apple to do; wait until it's ready before releasing it. But since this site seems to no longer be a "Mac Rumors" site, but a "lets just complain about everything Apple does" site, I guess I can't say I'm surprised. Delaying the release of things is not uncommon for any company to do. It doesn't mean they were intentionally scamming us, or that they're incompetent. It means it's a complicated piece of software, and apple doesn't want to release it before it's ready. And if it's AI features that a lot of people on this site claim they don't even want/use, I don't see what the big deal is.
They just announced too soon, and sold a line of hardware on false promises.
Score: 16 Votes (Like | Disagree)