Apple Still Exploring Smart Glasses Similar to Meta's Ray-Bans

Apple is still discussing the possibility of making smart glasses similar to Meta's popular Ray-Ban glasses, according to Bloomberg's Mark Gurman.

meta ray bans
Writing in his latest Power On newsletter, Gurman says that such a product wouldn't be a proper augmented reality device like Apple Vision Pro, but it would include AI, microphones, and cameras to create a "pretty good user experience."

"If Apple can bring its design prowess, offer AirPods-level audio quality and tightly integrate the glasses with the iPhone, I think the company would have a smash hit," reckons Gurman. "It's mind-boggling that Apple hasn't gotten there yet."

Apple initially wanted to create smart glasses that looked like regular glasses and had augmented reality capabilities, but Apple stopped development on the project earlier this year. Originally, Apple wanted the glasses to connect to the ‌iPhone‌, but the ‌iPhone‌ didn't have the power or battery life to support them. Apple then transitioned to using the Mac as a power source, but Apple executives weren't convinced a Mac-connected device was a good solution, leading to the shutdown of the project.

Gurman has previously reported that Apple is conducting user studies at its offices to gauge the appeal of features and interfaces, and that the company is working on a version of visionOS that will run on glasses. Codenamed "Atlas," the studies are being led by Apple's Product Systems Quality team, part of the hardware engineering division.

Apple's rationale seems to be that creating smart glasses could provide a stepping stone to developing true AR glasses, aka Apple Glass. There have been rumors about Apple's work on AR glasses for almost 10 years now, and the Vision Pro headset is what Apple built because the technology doesn't yet exist for the kind of augmented reality glasses that Apple is aiming for.

Meanwhile, Apple is still "actively developing" a product that would combine AirPods with cameras, according to Gurman. The cameras would help power AI features by gathering information on the surrounding environment, similar to the Visual Intelligence feature on supporting iPhone models.

Popular Stories

ios 18 4 carplay

Apple Upgrades CarPlay in Two Ways

Wednesday March 12, 2025 6:05 am PDT by
The upcoming iOS 18.4 update for the iPhone includes a smaller but meaningful improvement for Apple's in-car iPhone mirroring system CarPlay. Specifically, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra with a...
Apple More Personal Siri Ad

John Gruber Says 'Something is Rotten' at Apple

Wednesday March 12, 2025 7:39 pm PDT by
Daring Fireball's John Gruber today shared some strongly-worded comments about Apple's delayed personalized Siri features. Gruber is a well-known Apple pundit who has been writing about the company for more than two decades. In a blog post titled "Something Is Rotten in the State of Cupertino," Gruber said Apple's credibility has been "damaged" by the delay:Keynote by keynote, product by...
Apple Maps vs Google Maps Feature

iOS 18.4 Adds a Highly-Requested Setting to iPhones — But Not in U.S.

Wednesday March 12, 2025 1:05 pm PDT by
iPhones are finally getting a much-requested setting, but availability is limited. The upcoming iOS 18.4 update introduces an option to set a default navigation app, other than Apple Maps, but unfortunately this new setting is limited to users in the EU. There, you can now set an app like Google Maps or Waze as your default navigation app on the iPhone by opening the Settings app and tapping ...
airpods pro 2 gradient

AirPods Pro 3 Launch Now Just Months Away: Here's What We Know

Tuesday March 11, 2025 3:26 am PDT by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as excellent for...
Generic iOS 19 Feature Mock Light

iOS 19 Will Bring Biggest Design Overhaul Since iOS 7

Monday March 10, 2025 12:17 pm PDT by
Apple is planning for a major design overhaul of the iPhone, iPad, and Mac interfaces with the introduction of iOS 19, iPadOS 19, and macOS 16 later this year, reports Bloomberg. The update will "fundamentally change" the look of Apple's operating system, introducing a more consistent cross-platform experience. Apple plans to update the style of icons, menus, apps, windows, and system...
iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro Machined Parts Leak Reflects Camera Redesign Rumors

Thursday March 13, 2025 3:07 am PDT by
Apple's upcoming iPhone 17 Pro models are expected to feature a significant design overhaul, and a new image apparently taken on an assembly line for the unreleased devices appears to confirm the biggest rumored change. Render of an iPhone 17 Pro model shared by Jon Prosser The iPhone 17 Pro and iPhone 17 Pro Max are rumored to adopt a horizontal camera bar reminiscent of Google's Pixel...
Sad Siri Feature

Kuo: Apple Knows Apple Intelligence is 'Underwhelming' and Won't Drive iPhone Upgrades

Thursday March 13, 2025 9:32 am PDT by
The Apple Intelligence features that Apple introduced with iOS 18 are not pushing people to upgrade their iPhones, Apple analyst Ming-Chi Kuo reiterated today. Apple's recent Siri failures are also going to have an impact on 2025 iPhone shipments, which the market is beginning to realize. As early as last July, Kuo said expectations that Apple Intelligence could drive iPhone upgrades were...
iOS 18

12 New Things Your iPhone Can Do in iOS 18.4

Monday March 10, 2025 9:28 am PDT by
Apple is set to release iOS 18.4 in early April, bringing further refinements to Apple Intelligence features, a neat new capability to iPhone 15 Pro devices, new emoji, and more. While not quite as packed with new features as Apple's preceding iOS 18 point releases, iOS 18.4 still introduces enhancements that aim to make your iPhone smarter and more intuitive. Below, we've listed 12 new...
macOS 16 visionOS Inspired

Major macOS 16 Redesign to Bring Biggest Changes Since Big Sur

Wednesday March 12, 2025 2:28 am PDT by
Apple is planning a radical redesign of macOS with version 16, and it could be the most significant visual refresh since macOS Big Sur was introduced in 2020, according to Bloomberg. MacRumors concept render The upcoming Mac operating system will reportedly be part of Apple's sweeping effort to create a more consistent interface across all of its platforms, including iPhone, iPad, and Apple...

Top Rated Comments

revfife Avatar
5 days ago at 06:49 am
Look until Apple can figure out their software, their hardware is the least of my worries. This is the biggest concern under Cook is that Apple can't figure out who they are and what they are supposed to do.

Most of this stuff from a car to glasses is vaporware.
Score: 9 Votes (Like | Disagree)
nfl46 Avatar
5 days ago at 06:48 am
Please don’t be that person that wants the AVP form factor changed into the size of regular glasses. We’re many, many years from that happening. Lol.
Score: 7 Votes (Like | Disagree)
rymc02 Avatar
5 days ago at 07:52 am

The product talent has mostly all "left the building", so probably is the answer -- yep
:confused:
Where is the tech world headed overall? It feels like they are running out runway. Everything kinda seems like it's reaching its peak.

With TV's, they have done studies to show that the average person can't tell the difference between 4k and 8k. The human eye can't see past 120Hz refresh rates. TV's are huge now and super bright with amazing black levels and color gamuts.

Cameras are now all moving to 40+mp and 4k120p recording. More than the average person will ever need.

The new M4 MacBook Air in its base configuration can easily edit 4k footage and will be more than 95% users will ever need for watching YouTube and looking at social media for 5+ years.

All these things can have minor upgrades but nothing that would warrant a large scale shift in tech. I think tech companies are really going to struggle to get people to buy their goods moving forward as there simply isn't a reason too. CES the last few years has been utterly pathetic in showing off anything game changing or even interesting for that matter.

It also seems that's why Apple is getting in to the home tech space. A space they have neglected and even seemingly looked down on, bc it's one of the few markets left to still sell hardware in. I don't know but it feels like the tech world is in for some troubling times as we head into the next decade.
Score: 6 Votes (Like | Disagree)
Minato1990 Avatar
5 days ago at 06:37 am
It probably would be normal glasses with an Apple logo sticked onto it with a promise of having the features in a year to delayed to a couple of years like Apple Intelligence.
I want my money back for my iPhone 16 pro max Tim Cook
Score: 5 Votes (Like | Disagree)
revfife Avatar
5 days ago at 08:22 am

This is what I think everyone should have a one-month opportunity to do right now. Apple flat out lied. They made it seem like this AI was going to be great - so far it’s been a complete **** show.

I read some crap by Gruber who defended Apple. And I thought such a wrong way to go about it. It’s a company. Defending the company makes zero sense, especially when they are this wrong.

I wonder if Apple marketing contacts people with a small bit of influence to please change the narrative from it’s not coming for another year to it’s really hard stuff to do and it’s going to take until maybe as long as the end of 2026??? Giving Apple, the company, an out.

I wish the board would take action against Tim. Let him retire with his golden parachute. Then find an innovator to bring the company back for the future. Tim built a lot value in the company, but I don’t see anything improving as a stakeholder other than shareholders. That’s a problem. The employees make less, the customers pay more, and the CEO spends billions on projects because he has no idea what technology they can really make work and what they can’t. He’s no Steve Jobs. This made tremendous value for the company over the last 13+ years, but I don’t see it rising now. I just don’t see how Apple can truly be Apple without a visionary. And what Tim has done only emboldened then shareholders and executives. All the other stakeholders got a raw deal. Apple is the IBM from their commercial so many years ago - but they’re worse.
The trouble is innovation isn’t profitable.

Maintaining market share is profitable and that’s what Tim Cook does well. So the shareholders love him.

Remember Jobs was fired from his own company because of too much innovation (and lack of profitability).
Score: 5 Votes (Like | Disagree)
telepheedian Avatar
5 days ago at 07:13 am
They have no business launching this until they fix Siri. Meta AI is already far better at answering general questions, and it's not even really competitive with other AI services at this point.
Score: 5 Votes (Like | Disagree)