M4 MacBook Air Marketing, Sales, Retail Teams Prepare for March Debut
Apple has started preparing its marketing, sales, and retail teams as it gears up for the March release of new 13-inch and 15-inch MacBook Air models featuring M4 chips, according to Bloomberg's Mark Gurman.
Writing in his latest Power On newsletter, Gurman said that current models are also seeing inventory drawn down at stores, which is another signal that a launch is nearing. A launch has been thought to be imminent for a while now. In fact, it was originally rumored to be planned as Apple's first hardware launch of the year, but that turned out to be the iPhone 16e, which debuted over the past week.
Gurman last week said Apple will begin selling new MacBook Air models featuring its latest M4 chip by March "at the latest," so his wording suggests he is fully confident that the machines are arriving next month. Whether that's in the first half of March or later in the month is still unclear.
Twelve days ago Gurman claimed that the machines would be introduced "within weeks." While he's betting on March, Gurman seems not further forward on learning the exact release timing of the new versions of the company's most popular laptop.
Apple inadvertently confirmed the upcoming M4 MacBook Air machines back in December when the macOS Sequoia 15.2 software update included files for unreleased "Mac16,12" and "Mac16,13" machines. The files referenced the "MacBook Air (13-inch, M4, 2025)" and the "MacBook Air (15-inch, M4, 2025)."
Popular Stories
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works.
We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
Wednesday February 11, 2026 10:07 am PST by
Juli CloverApple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update.
According to Apple's release notes, ...
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more.
Apple is expected to release/update the following products...
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report said the iPhone 17e will be announced in a press release on the Apple Newsroom website, so do not expect an event for this device specifically.
The iPhone 17e will be a spec-bumped successor to the iPhone 16e. Rumors claim the device will have four key...
Apple acquired Canadian graph database company Kuzu last year, it has emerged.
The acquisition, spotted by AppleInsider, was completed in October 2025 for an undisclosed sum. The company's website was subsequently taken down and its Github repository was archived, as is commonplace for Apple acquisitions.
Kuzu was "an embedded graph database built for query speed, scalability, and easy of ...
