Instagram Tests New Dislike Button for Comments

Instagram is testing a "dislike" button that can be used for comments, Instagram head Adam Mosseri confirmed today. The dislike button is designed to give people a "private" way to signal that they don't feel good about a particular comment.

Instagram Feature 1
Mosseri says that the feature is just a test at the current time, but the goal is to help "make comments more friendly." If the test goes well, the dislike signal could be integrated into comment ranking to move disliked comments lower down in the comment section of an Instagram post or reel.

There is no dislike count for posts, nor can the post creator or other commenters see if a user has disliked a post. Dislikes are an internal signal hidden from users. In a statement to TechCrunch, an Instagram spokesperson said the company is testing the feature with a small number of users.

We're working on ways to help people better control their Instagram experience and what they're seeing on the app. We're testing a new button next to each comment on a Reel or Feed post for people to privately signal they don't feel good about that particular comment or find it relevant. We're testing this with a very small group of people to start. Later, we may also test moving these comments lower down in the comments section to help create a better experience.

Users who have access to the dislike feature will see a downward pointing arrow available to tap, which is similar to the downvote feature that Reddit uses.

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Top Rated Comments

cale508 Avatar
21 weeks ago
I wonder why Macrumors removed the dislike button in forums, but not for front stories. Hmmmm. ???
Score: 12 Votes (Like | Disagree)
turbineseaplane Avatar
21 weeks ago
If everything wasn't about "engagement" and "metrics", none of the sites/Apps would have reactions of any kind (positive or negative)

It's very distorting for the experience and the users
Score: 12 Votes (Like | Disagree)
Dr McKay Avatar
21 weeks ago
At least it’s private and applies only to you, every single site I’ve ever been in that has a comment ranking system it is completely abused, even MacRumors back when it had upvotes/downvotes for a while before repeatedly changing the system up after too many users couldn’t behave and use it correctly.

On Reddit it’s supposed to be only for comments that add nothing to the discussion, but it gets treated as the “I disagree” button, if comments are downvoted enough they are pushed to the bottom of the page and even hidden, which stifles discussion and only opinions that agree with the status quo of the particular subreddit are seen. This often leads to Redditors being completely blindsided by reality because they were so surrounded by people who agree with them that they assumed everyone felt the same way.
Score: 10 Votes (Like | Disagree)
ArPe Avatar
21 weeks ago
On Reddit or MacRumors downvotes are ok because we are anons. Doesn’t matter if someone leaves you a like or a dislike. Goes over the head.

On IG many are not anons and with Zuck now forcing us to watch certain content again people will get into fights over being downvoted, there will be violence, and there will be deaths.

He probably knows this and doesn’t care. Anything for more traffic and violence is high traffic.
Score: 9 Votes (Like | Disagree)
zilchfox Avatar
21 weeks ago
It’s a shame there’s no number associated with it.
Score: 8 Votes (Like | Disagree)
ArPe Avatar
21 weeks ago

I wonder why Macrumors removed the dislike button in forums, but not for front stories. Hmmmm. ???
You have been fined 50 social credits for violation of the Anti Critical Thinking act. Please do not ask intelligent questions. Welcome to Costco. We love you.
Score: 7 Votes (Like | Disagree)